Xinhua Silk Road: Chinese baijiu maker Wuliangye navigates global cultural exchange tour to Italy, France, and Austria

BEIJING,Sept. 30, 2024/PRNewswire/ -- Chinese baijiu maker Wuliangye has navigated its"Harmony Global Tour"toEurope, holding cultural exchanges, art exhibitions and other activities inItaly,France, andAustriafromSeptember 16 to 25to share its"harmony and beauty"-featured baijiu culture.

In mid September, Wuliangye made its presence at theMilanoverseas Chinese community celebration of the 75th anniversary of the founding ofthe People's Republic of Chinaand the Mid-Autumn Festival reception evening banquet inItaly. As the highest level partner and designated baijiu brand for the event, Wuliangye provided customized mooncakes and the"Wugroni"cocktail that uses the 40 degree Wuliangye strong aroma baijiu as the base liquor, boostingChina-Italyfriendship with the subtle blends of Eastern and Western food art.

Wuliangye formed partnership with Italian businesses and organizations. It once again joined hands with the Italian spirit group Camapri Group to promote the"Wugroni"cocktail worldwide, and carried out in-depth exchanges with Italian luxury fashion brand Bulgari and private design school Istituto Europeo di Design (IED) to jointly explore the possibility of cooperation.

InFrance, Wuliangye signed a partnership agreement with the Michelin Guide and became a Michelin Guide Global Partner. According to the deal, the two sides will jointly create exceptional savour for global diners by pairing baijiu with cuisines in an innovative way.

The Chinese baijiu maker held aChina-Franceart works exhibition at the museum of decorative arts (Musée des Arts Décoratifs) on the west wing of the Louvre Museum inParisto commemorate the 60th anniversary of the establishment of diplomatic relations betweenChinaandFranceand the year of China-France Year of Culture and Tourism. Works by top Chinese and French artists in the fields of painting, sculpture, and calligraphy were showcased, telling stories of cross-border cultural mutual learning.

Wuliangye also engaged inChina(Sichuan) -AustriaandChina(Sichuan) -Franceeconomic and trade exchange and promotion activities as one of the representatives fromSichuan Provincein southwestChina.

Wuliangye launched the"Harmony Global Tour"in 2023, aiming to share Chinese baijiu culture with the world as well as promote exchanges and harmonious coexistence of different civilizations through cultural, artistic and fashion events.

Original link:https://en.imsilkroad.com/p/342396.html

SOURCE Xinhua Silk Road