BUZ WELCOMES AIN EDRUCE TO CHAMPION CORE BELIEF OF"VOICE CONNECTS"WITH NEW BRANDING AND CAMPAIGN

KUALA LUMPUR, Malaysia,Nov. 18, 2024/PRNewswire/ --Buz,a leading social audio app, has launched anew branding and campaignthat celebrates the unique power of vocal communication in instant messaging, underpins the power of the human voice in fostering deep connections. Rolling out today across both online and Out-of-Home (OOH) platforms inMalaysia,Thailand, andPhilippines, the campaign highlights heartwarming moments wherebuzempowers users to forge deeper connections through real-time voice communication.

Ain Edruce Appointed asMalaysia'sbuz Brand Ambassador

Buz appointedAin Edruceand her husband as itsbrand ambassadorinMalaysia, recognizing her remarkable ability to connect with audiences through her authentic and relatable style. A prominent actress, host, and influencer, Ain's voice resonates across diverse demographics, embodyingbuz's vision of fostering meaningful, voice-centered communication. Her dynamic presence and influence align seamlessly withbuz's new branding, amplifyingbuz's commitment to elevate instant messaging through genuine, expressive, and humanised connections acrossMalaysia.

Officially kicking off onNovember 15, multiple TVCs featuring Ain Edrucehave launched across various channels, including social media, outdoor displays, elevator screens, TGV cinema ads, YouTube, and TikTok. Additionally,buzis thrilled to announce thatbrand ambassador Ain Edruce'shighly anticipated television commercial (TVC) will light up the heart ofKuala Lumpur'sGolden TriangleWOLO Bukit Bintangbuilding's LED screen starting fromNovember 16thfor a one-month period, bringing Ain's powerful message of authentic voice communication to one of the most iconic, bustling areas inMalaysia. This prominent placement underscoresbuz'scommitment to redefining instant messaging and creating deeper, more meaningful connections through the new branding and campaign.

Embracing the key values of convenience, love, fun, the TVC campaign portrays families and loved ones experiencing the joy, excitement, and warmth of authentic voice interaction. From a mother working late who is filled with emotion when she hears her baby say"mama,"to an office worker finding comfort in her partner's off-key serenade as she walks down a dimly lit street alone, the campaign highlightsbuz's ability to strengthen connections anywhere.

Connecting Hearts Through the Power of Voice

Unlike traditional text-based messaging, which can often lack tone and emotion, voice messaging brings conversations to life, capturing nuances that written words alone cannot convey.

As audiences seek more personalised and engaging communication methods, voice messaging is fast becoming the preferred way to connect—allowing users to convey warmth, sincerity, and personality. buz aims to redefine instant messaging acrossSoutheast Asia, showcasing how voice notes and messages provide a richer, more human way to connect with friends, family, and community.

Brand Identity Reflects Core Values

Buz's brand identity is built around a minimalist, user-friendly approach, reflected in its all-lowercase logo with a rounded font, designed by renowned Japanese designer Mizuno Manabu. The tagline"voice connects"encapsulates the app's core offering in a simple and direct manner, underscoring the power of voice in building heartfelt connections. This straightforward approach extends tobuz's intuitive platform, facilitating seamless user engagement through its suite of voice-powered features.

A Simple Push-to-Talk Experience

Buz's core belief in the power of voice communication lies at the heart of its design. Its signature feature is a prominent, bright green, push-to-talk button on the home page, inviting users to embrace a more natural way of interacting with loved ones. This deliberate design choice fosters deeper relationships by prioritising genuine interaction. Voice becomes the primary mode of communication, allowing for authentic conversations rich in tone, inflection, and emotion.

With a simple interface, free from text fields and intricate menus, buz eliminates digital distractions for users to focus solely on the present moment and the person they are speaking with. The push-to-talk button encourages spontaneity, inviting users to reach out in the moment, without the pressure of crafting the perfect message.

Designed to be accessible to everyone,buzbreaks down communication barriers regardless of age, literacy, or language, such as seniors who may find typing challenging and prefer verbal interaction, can easily connect with loved ones using their voices, and individuals with neurodiversity who can express themselves more freely through voice, fostering a sense of inclusion and belonging. This accessibility extends to all ages, allowing anyone, regardless of their technical expertise, to experience the power and convenience of voice communication.

For an even more seamless experience, users can auto-play and overlay the buzapp on the locked screen, enabling instant listening and conversation without unlocking the phone in situations like driving.

Voice Powered by Artificial Intelligence (AI)

Buzleverages its proprietary AI developed in partnership with OpenAI, for richer, more accessible conversations than ever before. Features like instant voice-to-text transcription allow users to be on mute, avoiding audio distractions in private settings like workplaces, while still being able to read the content of any voice messages they receive to remain connected.Buzcan also seamlessly translate voice messages across languages,with its fast and accurate voice translations, facilitating smooth and natural conversations across diverse languages, makingbuza truly international communication tool.

"In today's world, people are seeking genuine connections,"saidJames Lin, CEO of Vocalbeats."buzwas designed to prioritise the power of voice, offering a simple and intuitive interface. We believe that using our voices is the most natural way to express ourselves, andbuzcreates an environment for seamless, real-time conversations. Our AI-powered features make voice communication even easier, highlighting the ease and joy of real-time connection."

Buzintegrates cutting-edge Automatic Speech Recognition (ASR) technology to enhance user experience. This advanced feature accurately transcribes spoken words into text, enabling seamless communication and accessibility. Whether for creating content, managing tasks, or connecting with others, ASR ensures efficiency and convenience, making voice truly connect.

Engaging Features Enhance the Experience

Buzempowers users to express themselves in more ways. Users can share videos, images, links, and location through instant chat. For added fun, voice filters like Sweet, Baby, Deep, Power, and Vibrato add a playful dimension to conversations. Voicemojis provide interactive engagement, while group chat rooms enable real-time connection with friends and family.

By prioritising authentic interactions and self-expression, buz continues to evolve, revolutionising the way we utilise voice communication. The platform's accessible and enjoyable features encourage genuine connections and empower users to express themselves freely. This commitment to enriching user experiences promises to reshape the way we connect, fostering authentic relationships and creating a vibrant new paradigm for communication.

[PR Assets]

About buz

Buz is a leading audio-based social app developed bySingapore-based Vocalbeats, with a vision to create the world's largest audio platform connecting users through voice. With over 20 million downloads globally, buz has established itself as a market leader in instant voice messaging acrossSoutheast Asia, the US, UK, andEurope, and continues to expand its reach worldwide. Buz's commitment to delivering immersive audio experiences is further underscored by its new Research and Development and operations centre inKuala Lumpur, Malaysia, andSingapore. This strategic expansion highlights buz's dedication to connecting people across the globe and driving the growth of voice-based solutions. Buz is available on both theAppleApp StoreandGoogle Play Store. For more information about buz:www.buz.ai.

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SOURCE Buz