Binggrae's Iconic Melona Ice Bar Now Available at Costco Australia

SEOUL, South Korea,Nov. 20, 2024/PRNewswire/ -- Binggrae,South Korea'sleading food company, has announced that its flagship ice bar, Melona, is now available at Costco inAustraliastarting this month.

Binggrae is well-known for its diverse product offerings, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

At Costco Australia, Binggrae is offering a 24-pack bundle of Melona, which includes 8 bars each of melon, mango, and coconut flavors.

In addition to Costco, Binggrae has already entered other major Australian retail chains. Since its official market entry last year, Binggrae's products have been available at Woolworths, the leading supermarket chain inAustralia, and IGA, the fourth-largest. Both retailers currently sell Melona, as well as Binggrae's Samanco—a popular Korean frozen dessert made with ice cream and sweet syrup layered in a fish-shaped wafer, inspired by the beloved Korean winter snack bungeoppang.

Next month, Melona and Samanco are also set to launch at Coles,Australia'ssecond-largest supermarket chain, further expanding Binggrae's reach in the region.

Binggrae first began exporting Melona in 1995, targeting the Korean community inHawaii. To expand its presence in the U.S., the company established a local subsidiary inSan Franciscoin 2016, bolstering its sales and marketing efforts. Today, Melona can be found in major retailers such as Costco and other supermarkets, accounting for 70% of the U.S. sales of Korean ice bars. Binggrae later established subsidiaries inChinaandVietnam, with its products now sold in mainstream markets across these countries.

Binggrae began exporting Melona toEurope, includingFrance,Germany, the U.K., andthe Netherlandslast year. Since May this year, Melona has been listed inAlbert Heijn, a major retail chain inthe Netherlands. Melona has seen high sales rates in Asian mart chains acrossEurope, such as Tang Frères inFrance, Go Asia inGermany, Amazing Oriental inthe Netherlands, and Oseyo in the U.K. The sales of Melona inEuropein the first half of this year have tripled compared to last year.

Melona continues to enjoy strong sales inNorth AmericaandSoutheast Asia, includingthe PhilippinesandVietnam, and is now exported to over 30 countries worldwide. Binggrae tailors the flavors of Melona to local tastes and preferences, offering varieties such as mango and coconut.

Looking ahead, Binggrae plans to expand its ice bar product lineup inEuropeto accelerate its growth in the region.

A Binggrae representativestated,"We aim to establishAustraliaas a key hub for global market expansion and will focus on increasing our market share in the region."

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SOURCE Binggrae