BANGKOK,Dec. 2, 2024/PRNewswire/ -- Following the successful launch of its new artistic conceptual store inBangkokonNovember 22, the renowned fashion brand URBAN REVIVO (UR) is set to open its current largest store inThailandat One Bangkok Mall onDecember 6. This new location will be joined by the debut of another brand under the same group, BENLAI, which will open its first store inThailandonDecember 10. Both store openings promise to offer engaging interactive experiences and exquisite gifts to thank consumers for their support, inviting everyone to join in the celebrations.
Thailand, with its vibrant culture and dynamic market, represents a significant step inURBAN REVIVO'sinternational expansion.URBAN REVIVO'snew artistic conceptual store-opening event onNovember 22, was a huge success, featuring popular Thai celebrities Jespipat Tilapornputt (Jes) and Wichapas Sumettikul (Bible). Their presence, alongside a fashion show and interactive sessions, created an electrifying atmosphere that attracted large crowds. The event's success also resonated on social media, trending on X.com inThailand, and received extensive coverage from top Thai publications likeMIX MagazineandThe People.
This success sets a promising stage for the upcoming dual store openings. The newURBAN REVIVOstore at One Bangkok Mall will be the brand's largest inThailand, while the BENLAI store marks the brand's first venture in the South East Country.
Richard Tang, CEO ofURBAN REVIVO'sInternational Business, highlighted the introduction of BENLAI to the Thai market as a noteworthy development. Both brands belong to the Fashion Momentum Group (FMG), withURBAN REVIVOfocusing on fashion-forward products and BENLAI emphasizing comfort, creating a complementary brand matrix that caters to diverse consumer needs across various occasions.
BENLAI is a casual apparel brand that prioritizes performance technology and sustainable materials and upholds the philosophy of"Innovate YourComfort". Itsofferings blend the functionality of sportswear with the versatility of casual wear, aiming to provide Thai consumers with a fresh dressing experience. As comfort and athleisure trends continue to rise, BENLAI's unique brand positioning and product philosophy are expected to resonate well with the Thai market.
The dual store openings ofURBAN REVIVOand BENLAI will further solidify the group's presence in the Thai market, underscoringThailand'sstrategic importance as a key development area for the brands. Through continuous store expansion, FMG is committed to enabling everyone to enjoy the pleasures that clothing brings to life.
AboutUrban Revivo
Founded in 2006,URBAN REVIVO(UR) is a pioneering fashion brand that strives to elevate affordable high fashion by offering creative, high-quality, sustainable designs. With over 400 stores inChina,Singapore,Malaysia,Thailand,Vietnamandthe Philippines, and an extensive online network inEurope,North America, and beyond, UR ensures the highest standards through advanced supply chain management and technology. The brand's mission is to make high-quality fashion accessible to everyone and to become the world's most influential fashion brand.
About BENLAI
BENLAI redefines casual wear with performance technology and sustainable fabrics. The products transition seamlessly between leisure, commuting, outdoor activities, and light sports, creating endless fun for multi-scenario dressing. BENLAI advocates for simplicity and a healthy lifestyle, designing products with classic silhouettes and high-quality craftsmanship. Comfort is prioritized, allowing individuals to fully express themselves and enjoy a genuinely comfortable life.
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SOURCEURBAN REVIVO