FIT boosts Quality Recovery for ITE&Hong Kong Outbound

HONG KONG,Dec. 5, 2024/PRNewswire/ -- Co-locating39th ITE (Leisure Travel) and 20th ITE MICE, theITE Hong Kong 2025whichhas beenselected bythegovernment as aMega Event (https://www.brandhk.gov.hk/en/mega-events/mega-events), will be held fromJune 12 to 15in 5 halls at Hong Kong Convention& Exhibition Centre with2 days eachforlocal and regional travel trade visitorsandpremium FIT(Free Independent Travelers).

By international tourism expenditure,Hong KongrankedAsia's4thlargest market in 2019, and its outbound in 2023 recovered to84%byspending(US$22.7 billion)and77%bydepartures (72.2 million), reflectingquality recoverywith spending more recovered than departure.However,outbound package tour recovery far slower than market, which media, quoting industry source, reported inMarch 2024(Oriental Daily 20/3/2024) recovered toaround halfpre-pandemic level!

ITE held its 4th physical edition since Covid-19 in 2024, occupying the same 5 halls as in 2019 and maintaining a highly international exhibitor profile. With more regional trade buyers (46% from outsideHong Kong) and public visitors are mainly premium FIT who survey found 59% to increase travel budget in 2024, proving thatITE's recovery is of high quality!

ITE2024 STATISTICS



Exhibitors

Trade Visitors

Premium FIT

Exhibiting Countries& Regions

515

(87%)*

7023

(46%)*

63027

(90% FIT)

68

(Asia 64% | non-Asia 36%)

* From outsideHong Kong/ overseas

Over 70% ofITE trade visitors from the Greater Bay Area, which in 2023 had combined GDP ofUSD 1.97 trillionand population of 86 million, includesChina'stop cities likeHong Kong,Shenzhen,Guangzhou. Also,Hong Kongdeparturesup 52% to 85.1 millionin first 10 months of 2024.

Survey found ITE2024 public visitors are Premium FIT (private group too): well educated, travel frequently, and spending more on travel. In ITE they meet exhibitors from international destinations to custom-made itinerary, make booking also by online; and attended seminars for ideas / details to plan holidays.

Though mainly free flow, ITE also holds effectiveB2BandB2C programssuch as Buyer's Meeting, Industry Forum, KOL's networking, publicity assistance from pre to post-show, speakingopportunity etc.!In fact, some 7000 visitors attended some 80 seminars in public days of ITE2024.

Again, ITE 2025 again keeps space and booth rental same as in 2019, and share government subsidy by offering all exhibitors10% Early Payment Discount ends31 January 2025.

Organized by TKS Exhibition Services Ltd, ITEis strongly supported by Ministry of Culture& Tourism of P.R.China with Hong Kong Tourism Board and Travel Industry Council etc. as Supporters.  For details,visit:www.itehk.comor contact TKS via WhatsApp: +85269361271 or Email:travel@tkshk.com

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SOURCE TKS Exhibition Services Ltd