FITUR 2025 is set to boost tourism business between China and Spain, with an increase in the number of visitors and flights

The International Tourism Trade Fair will have official representation fromChinaalong with a significant business participation.

MADRID,Dec. 16, 2024/PRNewswire/ --FITUR 2025, to be held from 22 to 26 January, organised byIFEMAMADRID, is to promote the growing tourism relationship betweenChinaandSpain, as evidenced by the increase in the flow of visitors and number of flights. In addition to the official representation through theChina Tourism Office inSpain, numerous Chinese companies, such as tour operators, technological solutions for hospitality or official Chinese incoming agencies will be participating.

According toTurespaña, in the first nine months of 2024 a total of 517,000 Chinese tourists visitedSpainwith a 17% increase in spending compared to 2019. For its part, Spanish interest in travelling toChinahas also grown, as reflected in the increase of bookings in agencies and transport companies. As a European tourist destination,Spainis better positioned than ever in the Chinese market.

TheChinese governmentrecorded a total of 424 million people entering and leavingChinain 2023, a year-on-year increase of 266.5 per cent over 2022, according to itsNational Immigration Administration. Visa exemption policies for Chinese citizens have been a key factor in encouraging tourism fromChina, as well as the efforts of its authorities to attract international tourists, eliminating the need for 15-day visas for several countries, includingSpain, until the end of 2025, makingFITURan ideal scenario for promoting itself as a destination. 

During the first half of 2024, according to Chinese analytics companyFastData, the number of Chinese overseas travellers reached 60.71 million, up 50.4% year-on-year, and has recovered by 74.7% compared to 2019. This figure is expected to grow in the second half of the year, reaching 90% of 2019 levels in the first half of 2025. 

In terms of connectivity,Spainhas increased its frequencies of direct flight toChinaby 38% with 44 weekly flights and 55% more seats available compared to 2019. This increase contributes to supporting the deseasonalisation of tourism inSpain, particularly in off-peak seasons.

In 2024, FITUR attracted 9,000 companies, 152 countries and more than 250,000 visitors.

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SOURCE FITUR/IFEMAMADRID