Mobupps Welcomes Siddharth Barman as Vice President of Marketing, Strengthening Global Growth Strategy

TEL AVIV, Israel,Dec. 16, 2024/PRNewswire/ -- Mobupps, a global player in mobile advertising and technology solutions, proudly announces the appointment ofSiddharth Barmanas Vice President of Marketing.

Barman brings over 14 years of expertise in growth marketing, strategic partnerships& product innovation. Before joining Mobupps, he held key roles at Affle, driving global growth across products, platforms& brand marketing. His career highlights include leading& launching technology products globally, building teams of growth marketers, contributing to global expansion, efforts& fostering strategic alliances in - US, EU, LATAM, MENA, SEA&India. He also earned numerous industry accolades& was a part of Affle's IPO team inIndia.

As Vice President of Marketing, Barman will lead Mobupps'global growth initiatives, expanding the reach& impact of its products MAFO, iRTB& MobuppsX — across global markets.

With over 90% growth in 2024 across - US, EU& APAC, Mobupps capitalized on cross-platform strategies integrating CTV, mobile& web while cementing leadership in iGaming, e-commerce, entertainment& travel. For 2025, Mobupps envisions remarkable achievements, focusing on anchoring growth in developed markets through innovative product launches, leveraging AI& brand safety. Additionally, Mobupps plans to penetrate emerging markets by establishing local teams& expanding client portfolios, positioning itself for new records in the coming year.

"With a dynamic team& a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape,"said Barman."I am honoured& excited to lead the marketing efforts at Mobupps, leveraging technology& innovative strategies to exceed customer expectations& set new benchmarks in the industry."

"We're excited to have Siddharth join Mobupps as our Vice President of Marketing. His impressive background in driving global growth, launching innovative products& building strong partnerships will be a huge asset as we grow& expand into key markets. Siddharth brings the energy& expertise that align perfectly with our vision for 2025 and beyond. I'm confident he'll play a key role in helping us strengthen our brand and deliver even greater value to our clients and partners worldwide,"said Yaron Tomchin, CEO of Mobupps

About Mobupps

Mobupps a leader in mobile advertising& technology solutions, with a legacy spanning over 15 years. Mobupps products include MAFO, iRTB& MobuppsX, empowers marketers to streamline operations, optimise campaigns& achieve measurable growth.

Media:marketing@mobupps.com

SOURCE Mobupps