SINGAPORE,Dec. 19, 2024/PRNewswire/ -- Lazada,Southeast Asia'sleading eCommerce platform, today announced the successful conclusion of its12.12 All Out Sale, marking the final mega sale event of the year. This year's sale was powered by Lazada's latest suite ofGenAI in-app features, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.
This 12.12, consumers are not only engaging with Lazada's AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The#LazzieChatHuntcampaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in76% increase in unique visitorsand6 million AI engagements, more than double that of 11.11's.
Lazada also saw a46% rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions,over 15%actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.
Since the launch of Lazada's new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlockexclusive vouchers, LazRewards, orLazCashdaily, with some users able to redeem rewardsup to three times a day, depending on their engagement levels.
Lazada's recentArtificial Intelligence Adoption in eCommerce inSoutheast Asiawhitepapershows thatconsumer trust in AI-powered platforms is exceedingly high. Findings revealed that:
Lazada's suite of GenAI features includes:
These new AI features also leveragedAlibaba's newly improved AI translation tool, Marco MT, to address language localization challenges inSoutheast Asia'sdiverse markets. Built on Alibaba's proprietary large language modelQwen, Marco MT ensures sellers can create accurate, localized product pages by interpretingcultural nuancesandindustry-specific termsfor their target markets.
About Lazada Group
Lazada Group isSoutheast Asia'spioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress inIndonesia,Malaysia,the Philippines,Singapore,ThailandandVietnamthrough commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels andLazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
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SOURCE Lazada Group