Installment payments boost revenue of global companies in Brazil by 40%, reveals EBANX

In one of the most benefited sectors, Asian gaming companies are raising the order value from Brazilian customers

CURITIBA,Brazil,Dec. 20, 2024/PRNewswire/ -- InBrazil, global companies offering installments as a payment solution experience an average weekly revenue growth of 40%, as revealed by internal data from EBANX, a global technology platform specializing in payment services for rising markets. This trend is particularly pronounced in the gaming sector, where the Average Order Value (AOV) with installments increases by 98% compared to single-payment transactions.

Eduardo de Abreu, Vice President of Product at EBANX, explained that installments are a cultural phenomenon inBrazil, rooted in the country's history of high inflation in the 1980s and early 1990s."Over time, installments have become deeply ingrained in Brazilian and all Latin American cultures, providing consumers with a convenient and accessible way to make purchases,especially for higher-ticket values,"de Abreu added.

Latin Americahas emerged as the next frontier for the international expansion of gaming companies. The industry revenue in the region is projected to grow by 6.2% in 2024, surpassingAsia-Pacific'sgrowth rate of 1.5% andNorth America's0.6%, according to market research firmNewzoo. The latest data from EBANX on installments outlines a strategy for international companies to accessLatin America'sgrowing gaming market.

Offering installment payments has already proven to be a key growth strategy for Asian merchants inBrazil.For instance, after introducing this payment solution, a Chinese gaming platform processing transactions through EBANX saw a 169% increase in AOV over the course of one year.Based inJapan, another gaming company experienced a 14% weekly revenue boost after adding installments as an option for customers.

"This merchant was even able to reconnect with its clients because of this feature,"said de Abreu.After the Japanese company began offering installments, 30% of Brazilian customers who hadn't purchased in one month returned to make higher-value payments.Today, nearly half of this merchant's transaction volume inBrazilis driven by installments.

The VP of Product pointed out that"understandinghowcustomersbehaveindifferentmarketsisessentialtounlockinggreateropportunities."De Abreu explained that by providing tailored solutions with traditional and alternative payment methods for Latin American gamers, Asian companies can navigate the region's unique market dynamics, ensuring seamless transactions and boosting user engagement.

ABOUT EBANX

EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 inBrazilwith the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries inLatin America,Africa, andAsia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For further information, please visit:

Website:https://www.ebanx.com/en/

LinkedIn:https://www.linkedin.com/company/ebanx

Media Contact:

Shan Huang

shan.huang@ahgstrategies.com 

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SOURCE EBANX PTE. Ltd.