The Store of Bangkok: Central Chidlom Elevates Retail Experience as the No. 1 Luxury Department Store

BANGKOK,Dec. 20, 2024/PRNewswire/ -- Central Chidlom, the flagship store of Central Department Store Group, unveils its transformation as'The Store ofBangkok'. With a4 billion bahtinvestment, the renovation positions it asThailand'sno. 1 luxury department store.

Ms.Natira Boonsri, CEO of Central Department Store Group remarked,"The potential forThailand'sluxury market remains incredibly promising. In just the past six months (1st June to30th November 2024), we've already achieved a remarkable 25% growth. As we complete our transformation in 2025, we project a 30% increase in sales."

Elevating Retail Excellence: Central Chidlom Redefines Luxury Shopping Experience

1. The Store of Curation

The newBeauty Galeriefeatures over 150 world-class brands including Chanel, Dior, Gucci, La Mer, and the firstPrada Beautyboutique inThailand. TheLuxe Galerieshowcases exclusive shop-in-shop experiences with brands like Chanel, Gucci,Louis Vuittonand Prada, whileShoes AvenueintroducesAsia'sfirstChristian Louboutin Bar. The store also housesThailand'slargest sneaker destination with over 800 unique pairs.

2. The Store of Design

Central Chidlom harmoniously blends Thai and international design through its striking glass façade andSky Terracelinked to Chit-Lom BTS. The'Garden of Rose'theme and signature'Chidlom Pink'color flow throughout the space, from Terrazzo stones to shopping bags, creating a unique retail experience.

3. The Store of Excellent Services

Premium services includePersonal Shopper,Personal Stylist, andGift Advisor. The store offers an AI-poweredCentral Appfor personalized shopping.

TheCENFINITY Loungeoffers exclusive privacy for members, while all customers can access theWork WorkCo-working Space. ThePersonal Shopping Suitefeatures premiumDevialetaudio andJim Thompsonfabrics for an elevated experience.

4. The Store of Communites: Everyone is a #CitizenofChidlom

Central Chidlom targets 30,000 daily visitors including VIPs, families, younger generations, and international guests. The store caters to mid-to-high-income customers through exclusive services and strategic partnerships.

Get ready for an unforgettable experience at'The Store ofBangkok'Grand Opening

The grand opening celebration featured performances by international artistHenry Moodieand Thai celebrities including Mai Davika, Mario, and Nene Pornnappan. Customers can follow Central Chidlom's updates on Facebook, Instagram, and TikTok @CentralChidlom.

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SOURCE Central Chidlom