Brewing Connections and Spotlighting Café Culture: MIFB 2025 Hosts MNCC in Collaboration with MSCA

KUALA LUMPUR, Malaysia,Jan. 6, 2025/PRNewswire/ -- TheMalaysian International Food and Beverage Trade Fair (MIFB)proudly announces its partnership with theMalaysia Specialty Coffee Association (MSCA)to host theMalaysia National Coffee Championship (MNCC)from 2025 to 2027. This collaboration highlightsMIFB'scommitment to fostering the country's café culture while introducing theMalaysia Café Expo, a dedicated platform for coffee and tea innovations.

Aligned with the themeFuture-Ready F&B: Serving the Evolution of Trends,MIFB 2025focuses on specialty coffee, Ready-To-Eat (RTE) and Ready-To-Cook (RTC) products, and digital advancements in the F&B industry. Scheduled for 30 July–1 August 2025 at the Kuala Lumpur Convention Centre, the event will feature local and international exhibitors, alongside the semi-finals and finals of the MNCC. This prestigious competition celebratesMalaysia'sspecialty coffee talent, bringing baristas, brewers, and coffee tasters to the forefront.

Kelvin Ngow, President of MSCA, remarked,"Our café culture has undergone a robust evolution, driven by a new generation of coffee enthusiasts. Through theMNCCand our partnership withMIFB, we aim to elevate local talent and showcaseMalaysiaas a global coffee player."

The café sector's growth reflectsMalaysia'sability to blend global trends with local flavours. Brands likeBoncafeandDaDi Coffeeexemplify this harmony, combining specialty coffee with the traditionalkopiculture. TheMalaysia Café Expo, co-located withMIFB 2025andMyFoodTech 2025, aims to amplify these efforts, offering a platform for exhibitors in coffee, tea, and related industries.

Paul Lee, Chief Executive, Markets, Constellar, added,"Our partnership withMSCAstrengthensMIFB'srole in connecting businesses, communities, and cultures. HostingMNCCunderscores our dedication to fostering innovation and resilience in the F&B sector while promotingMalaysia'svibrant café scene."

MIFB 2025positions itself as a catalyst for collaboration, innovation, and growth acrossMalaysia'sF&B and café industries, reinforcing the nation's leadership in the regional food and beverage landscape.

Read the full press releasehere. For more information onMIFB 2025or to register as an exhibitor, please visithttps://mifb.com.my.

About MIFB

Organised by Constellar, MIFB isMalaysia'spremier food and beverage trade event, connecting local and international players across the supply chain to explore solutions and drive industry growth.

About Constellar

Constellar,Asia'spremier MICE partner, curates events and connects global networks for sustainable growth, managing Singapore EXPO and fostering innovation across key industries.

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SOURCE Constellar Exhibitions Malaysia