The Sustainable European Dairy from Ireland trade seminar, held in Kuala Lumpur, wraps up Bord Bia's three-year promotional campaign in Malaysia

KUALA LUMPUR, Malaysia,Jan. 17, 2025/PRNewswire/ -- OnJanuary 14, 2025, at Le Méridien Hotel inKuala Lumpur, the Sustainable European Dairy fromIrelandtrade seminar took place. The seminar, which is the finale in athree-yearcampaign to promote European Dairy fromIrelandin the region, highlighted the continued and growing opportunities for European Dairy products inMalaysia. The seminar brought together key Malay chefs and F&B professionals to not only gain insights on market opportunities, but also to see first hand the quality of ingredients through a professional chef demonstration hosted inLe Meridienin CentralKuala Lumpur.

Malaysia: A Leader Market for Dairy Imports That Is Still Growing 

Emma McLoughlin, Third Secretary of the Embassy ofIrelandtoMalaysia,gave her welcoming remarks to the attendees. During her welcome remarks,McLoughlin noted that the European dairy fromIrelandcampaign has offered an excellent opportunity to strengthen links with theMalaysiandairy industry, and looks forward to continuing to build on these relationships into the future.

Following this,a panel of expert speakers delivered insights on the Irish and Global Dairy landscape.

Robert Murphy, from Bord Bia Dublin, introduced the opportunities that sustainable European dairy fromIrelandrepresents for the F&B industry inMalaysia.Ireland, alongside its European counterparts offers a wide portfolio of sustainable milk products. European dairy exports fromIrelandtoMalaysiawere last year valued at €50 million, with milk powders accounting for over half of the totalexports.^[1]

Guest speakers, Mr.Tim Hillfrom Global Data, and Mr.YiFan Lifrom StoneX presented on the evolving trendswithin the Asian Dairy industry. Global Data and gave insights on consumer trends andexaminedconsumerbehavioursand opportunities for growth within the Malay Dairy industry and beyond. StoneX offered a review of current market activity, and an outlook for 2025in theglobalarena, focusing offering attendees comprehensive update in the outlook of the Southeast Asian dairy market for 2025.

The Proven Quality of Sustainable European Dairy fromIreland

Concluding the seminar,ChefBudiman Bistari, Executive Sous Chef ofLe MéridienKuala Lumpurdemonstratedthequalities and taste of sustainable European dairy ingredients fromIrelandand how best they can be utilised in contemporary and traditional Malay recipes.

"European Dairy fromIrelandoffers a richness and quality that issynonymouswith grass fed production methods. The adaptability andavailabilityof the product can be incorporated into a wide range of Asian cooking styles, and offers a path for creativity in utilising dairy beyond classic European dining and baking. The sustainability aspect which is becoming increasingly important increases its appeal to customers."

The trade seminar ended with a networking session, with key Malaysian F&B professionals. The attendees enjoyed a buffet featuring European Dairy fromIrelanddairy ingredients, offering a first-hand experience ofthe highquality of European dairy fromIreland.

The Sustainable European Dairy fromIrelandtrade seminar is part of an EU co-funded awareness campaign that presentsIreland, as a member ofEurope, as an example of the high-quality standards of sustainable dairy production in the region. This seminar marks the end of athree-yearcampaign to promote European Dairy fromIrelandinMalaysia.

About European Dairy fromIreland

Located on the western edge ofEurope,Ireland'sisland situation is the setting for the Irish proven quality dairy industry. InIreland, the 1.5 million dairy cows graze a minimum of 240 days each year on pasture, with 95% of their diet consisting of grass. These distinct farming conditions are at the root of European Dairy fromIreland'sstrong reputation for producing high-quality dairy products, from milk powders to cheddar cheeses, processed and exported globally to over 140 markets by trusted professionals. In numbers, the Irish dairy industry was equivalent to 1.64 million metric tons of exported dairy products for a value of €6.3 billion in 2023, a showcase example of whatEuropehas to offer to international markets.

About Bord Bia – The Irish Food Board

Bord Bia - the Irish Food Board, is the government agency responsible for the promotion and marketing of Irish food and beverages. With 15 offices, Bord Bia is present across 4 continents, including one inSingaporethat focuses its efforts on delivering business development initiatives inSoutheast Asia.

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SOURCE Bord Bia