Forrester Opens Nominations For Its 2025 Customer Obsession Awards

Awards recognize companies and leaders that align their organizational efforts around customers'needs and deliver seamless experiences across channels

SINGAPORE,Feb. 5, 2025/PRNewswire/ --Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025Customer-Obsessed Enterprise Awards. Open to organizations headquartered inAsia Pacific,Europe, andNorth Americawith 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes.

Nomination criteria for Forrester's Customer Obsession Awards are as follows:

• Customer-Obsessed Enterprise. This award honors an organization that exemplifies customer obsession by prioritizing customers in their leadership, corporate and functional strategies, and daily operations to drive successful business outcomes. The winning organization also encourages deep collaboration across the business — especially among marketing, CX, and digital teams — to ensure that customer obsession is achieved.
• Customer-Obsessed Leadership.This award recognizes a leader who behaves and makes decisions with a focus on customers. The winning executive also creates a workplace environment conducive to great customer focus for the entire organization.

Additional details on how to apply for Forrester's 2025 Customer Obsession Awards:

• Europe. Organizations based in EMEA can visithere to review complete award nomination criteria and submit an entry for Forrester's Customer-Obsessed Enterprise Awards. The deadline to submit an entry isMarch 31, 2025. The award recipient will be announced prior to and honored at Forrester'sCX Summit EMEA, taking place June 2–4, 2025.
• North America. Organizations and leaders based inNorth Americacan visithere to learn more. The submission deadline isMarch 31, 2025for both Forrester's Customer-Obsessed Enterprise and Customer-Obsessed Leadership Awards. Award recipients will be announced prior to and honored at Forrester'sCX Summit North America, taking place June 23–26, 2025.
• Asia Pacific. Organizations based in APAC can visithere to review complete award nomination criteria and submit an entry for Forrester's Customer-Obsessed Enterprise Awards. The deadline to submit an entry isMay 23, 2025. The award recipient will be announced prior to and honored at Forrester'sCX Summit APAC, taking placeAugust 18, 2025.

"Forrester's Customer Obsession Awards will recognize organizations and leaders that show how their dedication and focus on their customers also yields stronger outcomes for their business,"saidRick Parrish, vice president and research director at Forrester."Our research finds that customer-obsessed organizations report 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention than non-customer-obsessed organizations. As true customer obsession is achieved, so too is sustainable growth for organizations."

Resources:

• Learn more about Forrester's Customer Obsession Awards program and previous award winners.
• Register to attend Forrester's 2025APAC,EMEA, andNorth America CX Summits.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visitForrester.com.

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SOURCE Forrester