Instant White Lotus effect: Agoda sees rise in Koh Samui interest following premiere of popular tv show

SINGAPORE,Feb. 18, 2025/PRNewswire/ --Thailandis enjoying the global spotlight following the season premiere of the popular HBO show'The White Lotus'. For the island of Koh Samui in particular, the series'main shooting location, Agoda noted a 12% increase in accommodation searches. Interest fromthe United Statesgrew by 65% compared to last month's average.  

The search increase fromthe United Statessees the market enter Koh Samui's inbound top five based on accommodation searches made on Agoda. With the US replacingMalaysia, the top international markets searching for travel to Koh Samui in the past two days are now all from the West:Israel,Germany,France,United States, andUnited Kingdom, respectively.

After the previous two seasons of'The White Lotus'were reported to have a positive effect on the tourism sectors ofHawaiiandSicily, respectively, the Thai government andThailand'stourism authority TAT successfully convinced the series'producers to shoot the third season in'the Land of Smiles.'Filming took place inBangkok, Koh Samui,Koh Pha-Ngan, andPhuket, with a star-studded cast including the likes ofPatrick SchwarzeneggerandThailand'sBLACKPINK megastar, Lalisa Manobal.

Pierre Honne, Country Director Thailand at Agoda said:"The third season premiere of'The White Lotus'has been a highly anticipated event inThailandas it has across the rest of the world. It's thrilling to finally see beloved Thai destinations likeBangkokand Koh Samui as the settings for a global TV sensation. The potential positive effects on Koh Samui andThailand'stourism are undeniable."

In addition to a wide variety of holiday accommodations acrossThailand, Agoda's platform hosts over five million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities. Agoda's wide offerings make it the ideal online travel platform for finding great value deals and helping travelers see the world for less.

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SOURCE Agoda