Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025

Thailand Targets High-Value, Sustainable Growth with Enhanced Infrastructure, Soft Power, and Year-Long Celebrations

BERLIN,March 6, 2025/PRNewswire/ --Thailand'sPrime Minister, H.E. Ms. Paetongtarn Shinawatra, presented a bold vision for sustainable, high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. She also visited the Thailand Pavilion, marking the Tourism Authority ofThailand's50th anniversary at the event and highlighting the country's Sustainable Soft Power strategy.

PM Paetongtarn reaffirmedThailand'scommitment to sustainability, innovation, and inclusivity, inviting global travellers to join the Amazing Thailand Grand Tourism and Sports Year 2025.

The year-long celebration promises unforgettable experiences, including Thailand Summer Festivals, Maha Songkran World Water Festival, Pride Month, Loi Krathong, and the Amazing Thailand Countdown, alongside the FIVB Women's Volleyball World Championship and SEA Games.

PM Paetongtarn underscored sustainable tourism as a key pillar ofThailand'sstrategy, driving economic growth and world-class visitor experiences through initiatives that promote sustainability, seamless travel, soft power industries, medical and wellness tourism, and visitor safety.

Sustainability remains central, with Green Destinations expanding and sustainability standards strengthening. As host of the Global Sustainable Tourism Council Conference 2026,Thailandis fostering an eco-friendly tourism industry through public-private partnerships.

Thailandis streamlining visa processes, introducing an online Arrival Card, and upgrading biometric entry systems. Expanded aviation infrastructure will accommodate 250 million passengers annually, while public transport enhancements will improve connectivity to creative districts and green spaces.

Thailand'scultural heritage and soft power boost its global tourism appeal. The Michelin Guide partnerships elevate Thai cultural identity and cuisine, whileThe White Lotus Season 3has putThailandon the map as a preferred filming location.

As ASEAN's leading Medical and Wellness Hub,Thailandoffers accredited healthcare, competitive pricing, and world-renowned hospitality. The sector, valued at €28.4 billion (THB 1 trillion), continues to expand.

Ensuring visitor safety is a government priority, with strengthened emergency response systems, enhanced security at tourist sites, and robust safety measures across all destinations.

PM Paetongtarn affirmed that these initiatives will strengthenThailand'sposition as a global leader in responsible travel, aiming for 39 million visitors and €98 billion (THB 3.5 trillion) in 2025, up from 35 million visitors and €47.40 billion (THB 1.67 trillion) in 2024.

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SOURCE Tourism Authority ofThailand