Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

JAKARTA, Indonesia,March 7, 2025/PRNewswire/ -- Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign,Charge Up, SEA!—an electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) set to energizeSoutheast Asia. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

"At Anker, our mission is to ignite possibilities through ultimate innovation,"saidLeon Wu, General Manager ofSoutheast Asiaat Anker Innovations."We've not only created products that lead the industry in performance but also ones that fundamentally changethe way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives ofSoutheast Asiaconsumers."

Revolutionizing Charging with Anker

At the core ofCharge Up, SEA!is Anker's most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today's fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powersCharge Up, SEA!, an AR-driven journey that brings Anker's cutting-edge technology to life by"charging"iconic landmarks acrossSoutheast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand's commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker's innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City's landmark with Ultimate Innovation

StartingFebruary 27,"Charge Up, SEA!"will light up five countries—Singapore,Malaysia,the Philippines,Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. InSingaporeandMalaysia, users will have the exclusive opportunity to experience Anker's AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

For theCharge Up, SEA!campaign, Anker will launch a futuristic CGI video inIndonesia. The creative concept features the iconic landmark Bundaran HI inCentral Jakartaas a physical backdrop, seamlessly integrating Anker's innovative technology with the local culture, delivering a visually striking fusion of cutting-edge technology and heritage.

In this CGI video, Anker innovatively creates a stunning virtual space, with the Anker20WZolo Charger acting as the key to unlock this realm. The charger powers up the heart of downtownJakarta, and thanks to its outstanding temperature control, the space is immediately enveloped in polar ice and snow. This transformation sparks an innovative interaction between the landmark and the virtual world. To further energize the virtual space, theAnker 25,000mAh 165W Power Bank, theAnker 140W Charger, and theAnker Prime 250W GaN Desktop Chargerdeliver a continuous flow of high-speed power, keeping the experience alive.

Engaging with the dynamic world, consumers will witness how Anker's advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence inSoutheast Asia, theCharge Up, SEA!campaign reaffirms its commitment to pioneering innovation and user-centered design.By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it's reshaping how consumers connect with the future.

Anker invites consumers acrossSoutheast Asiato experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world's #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker atanker.com

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SOURCE Anker Innovations