Thailand Prime Minister Paetongtarn Meets Trip.com Group to Strengthen Tourism in Thailand and support Amazing Thailand Grand Tourism and Sports Year 2025

BANGKOK,March 7, 2025/PRNewswire/ -- Ms. Paetongtarn Shinawatra, Prime Minister ofThailand, met with MrBo Sun, Chief Marketing Officer of Trip.com Group, a leading global online travel platform, yesterday at11:30 a.m.local time inBerlin. This significant meeting underscores Trip.com Group's dedication to enhancing tourism growth and attracting international visitors toThailand.

During the meeting, Prime Minister Paetongtarn Shinawatra expressed her gratitude to Trip.com Group for its recognition of the importance of establishing operations inThailand. She emphasized the Thai government's commitment to implementing effective tourism policies and welcomed suggestions that could further enhance the nation's tourism promotion strategies. The Prime Minister expressed confidence thatThailandwill emerge as a premier destination for travelers this year.

Trip.com Group has a history of successful collaboration with the Thai government, working closely with the Ministry of Tourism and Sports and the Tourism Authority ofThailand(TAT). The company is poised to support the Thai government's"Amazing Thailand Grand Tourism and Sports Year 2025"initiative, and both parties are optimistic aboutThailand'sreadiness to solidify its status as a major global tourism destination. With robust governmental support, 2025 is anticipated to be a transformative year for Thai tourism.

MrBo Sun emphasisedthe importance of partnerships between the private sector and the government to enhance the travel experience and strengthenThailand'stourism economy. "We are committed in collaborating with the government to promote sustainable tourism and attract a diverse range of travellers to this beautiful and dynamic country that is full of cultural heritage," stated MrBo Sun. "Since 2018, we have worked closely with the Thai government to positionThailandas a premier global travel destination through various campaigns. Leveraging our global reach, advanced technology and marketing expertise in attracting travellers to major events, such as world-class music festivals and concerts, we look forward to exploring new collaborations with the Thai government to enrich the travel experience for global travellers with innovative festivals and initiatives."

Recent data reveals thatThailandhas secured the No. 2 spot among the top destinations for global travelers in 2024. This report highlights the remarkable resilience and growth potential of the Southeast Asian market, withThailandemerging as a key driver of this momentum.

Trip.com Group remains committed to supporting these initiatives through innovative marketing strategies aimed at attracting international visitors. By working closely with the Thai government, both parties are prepared to collaborate on developing tourism stimulus packages and activities that align with global tourismtrends.

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SOURCE Trip.com Group