KC Global Media Announces Landmark Partnership with TPBL, Bringing LIVE Basketball Action to Asia

SINGAPORE,KUALA LUMPUR, MalaysiaandMANILA, Philippines,March 21, 2025/PRNewswire/ -- KC Global Media, a leading global media and entertainment company, is thrilled to announce a landmark five-year broadcasting partnership with theTBPL,bringing LIVE basketball action to over 94 million households in 19 countries acrossAsia.

The partnership marks a major milestone in KC Global Media's commitment to expanding its premium sports content offerings and enhancing the visibility of basketball acrossAsia. Launched underAXN Sports, a premium programming block dedicated to sports content, KC Global Media will provide exclusive LIVE coverage of TPBL games, including pre-game shows, game broadcasts, highlights and behind-the-scenes content featuring the teams and players. Fans acrossAsiawill now have unprecedented access to the thrilling action of the league on KC Global Media's extensive network.

"Our exclusive partnership with TPBL is a significant next step in our ongoing efforts to deliver top-tier sports content to fans inAsiaand beyond, saidGeorge Chien, Co-founder, CEO, and President of KC Global Media."At KC Global Media, we're constantly looking for ways to bring diverse, high-quality content to our audience and adding TPBL to our portfolio is a perfect example of that. As a passionate basketball fan, I'm particularly excited to bring the high-energy gameplay of TBPL to millions of households and help elevate the league's profile in the region."

TPBL has been gaining traction among basketball fans, and is poised for even greater growth with this partnership. KC Global Media's reach inAsiawill further expand the league's fan base, creating new opportunities for players, teams, and sponsors.

"We are ecstatic to team up with KC Global Media to bring our electrifying brand of basketball to fans acrossAsia,"saidLarry Chi, Commissioner and CEO of TPBL."This five-year partnership is a pivotal moment for us, allowing us to immediately broadcast into another 19 Asian countries, reaching over 94 million households acrossAsia. In addition to showcasingJeremy Lin,Asia'smost influential basketball player, we're eager to introduce our other dynamic superstars to basketball fans across the region. With KC Global Media's proven track record of success in delivering premium content to audiences acrossAsia, we are confident this collaboration will elevate the TPBL experience."

The partnership will commence inMarch 2025and extend through the 2028-2029 season, featuring comprehensive coverage of TPBL's competitive seven-team league, including New Taipei Kings, Taipei Taishin Mars, New Taipei CTBC DEA, Taoyuan Taiwan Beer Leopards, Hsinchu Toplus Lioneers, Formosa Dreamers, and Kaohsiung Aquas.

For more information about TPBL, including game schedules and broadcast details, please visitAXN Facebook orInstagram page.

About AXN Asia

AXN features exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts. FromCSI: Vegas, FBI franchise, The Rookie, NCIS: Hawai'i and The Amazing Race, AXN is defined not by a genre, but by an attitude that truly redefines action. InAsia, AXN reaches more than 18.6 million households in 18 territories.

Website:AXN-Asia.com| Facebook:@AXNAsia| Instagram:@AXNAsia| YouTube:AXN Asia| TikTok: @AXNAsia| X (Twitter):@AXNAsia

About Taiwan Professional Basketball League (TPBL)

The Taiwan Professional Basketball League (TPBL) isTaiwan'spremier professional basketball league, bringing elite players, passionate fans, and world-class entertainment to create an electrifying basketball experience. Featuring seven dynamic teams—Taipei Mars, New Taipei Kings, New Taipei CTBC DEA, Taoyuan Taiwan Beer Leopards, Hsinchu Toplus Lioneers, Formosa Dreamers, and Kaohsiung Aquas—TPBL showcases high-intensity competition and unforgettable moments on the court. With a commitment to excellence, innovation, and fan engagement, TPBL is shaping the future of professional basketball inAsiaand inspiring the next generation of athletes.

Website:www.tpbl.basketball | Facebook: @TPBL.basketball | Instagram:@tpbl.tw (ZH) and @tpbl.basketball (EN) | YouTube:tpbl.basketball| TikTok: @tpbl.basketball

About KC Global Media

KC Global Media Entertainment LLC is a global multi-media company based inthe United States. The brainchild of former Sony executivesAndy KaplanandGeorge Chien, KC Global Media Asia (KCGM Asia) isAsia'sleading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by more than two decades of industry experience, KCGM Asia boasts an impressive portfolio of premium pay-TV channels inSouth-East Asiaand Korea, including English-language general entertainment network AXN, anime channel Animax,South Korea'sONE and Japanese entertainment channel GEM. By combining award-winning and well-loved entertainment formats with extensive knowledge and insight of theAsia Pacificmarket, KCGM Asia is paving the way for a new standard of entertainment inAsiaand beyond.

Website:www.KCGlobalMedia.com| Facebook: @KCGlobalMedia | Instagram: @KCGlobalMediaAsia | Linkedin: @KCGlobalMediaAsia

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SOURCE KC Global Media Asia