Synagistics and HKT Unveil ShopHK: Empowering Hong Kong SMEs and Enterprises To Target Southeast Asia's Thriving E-commerce Market

• TappingSoutheast Asia'sUSD 600 BillionE-Commerce Boom:Southeast Asia'se-commerce market is projected to reachUSD 295 billionin 2025 and on track to hitUSD 600 billionby 2030, creating significant opportunities for Hong Kong brands seeking international expansion.
• AI-Powered, Seamless Cross-Border Solutions:ShopHK,www.synagie.com/shophkcombines AI-powered Synagie's SaaS and CaaS tech, over 50 on-demand digital commerce services and cross-border logistics. This is further enhanced by HKT's client network, providing robust, end-to-end support forHong Kongbusinesses.
• Expansion Goals:ShopHKaims to attract the 200,000 SMEs inHong Kongcurrently actively seeking overseas expansion, targeting to onboard at least 500 brands by the end of this year.
• Try Now for Free.Take advantage of Synagie's exclusive 30-day free trial fromApril 1 to April 15 2025.

HONG KONGandSINGAPORE,April 1, 2025/PRNewswire/ -- Synagie, the digital commerce arm ofSynagistics Limited (HKEX: 2562.HK),has launched ShopHKwith the support of HKT.ShopHK is a cutting-edge platform that enables Hong Kong brands to tap intoSoutheast Asia'sbooming e-commerce market.ShopHKleverages Synagie's AI-powered technology, 50+ on-demand services, cross-border logistics, and HKT's client network to help businesses scale globally.

SeizingSoutheast Asia'sUSD 600 BillionE-Commerce Opportunity

Southeast Asia'se-commerce market is poised for explosive growth, projected to reach approximatelyUSD 295 billionin 2025 and on track to hitUSD 600 billionby 2030.This is driven by the region's tech-savvy population, rising incomes, and widespread smartphone ownership.Indonesialeads as the primary growth market withVietnam,Thailandandthe Philippines, expected to double their e-commerce market values by 2030.

ShopHK:Empowering Hong Kong Businesses to Expand Globally

"The Synagie-HKT collaboration is a game-changer forHong Kongbusinesses looking to expand globally," saidOlive Tai, Co-Founder and CEO of Synagistics Limited."As someone originally fromHong Kong, I'm especially proud of ShopHK's mission,to help businesses of all sizes reach new customers inSoutheast Asia.

She added,"Hong Kong'sSME sector is known to be incredibly diverse and vibrant. According to various surveysover 60%, orabout 200,000 SMEs, inHong Kongare actively seeking expansion overseas. The launch of ShopHK by Synagie, with the support of HKT, is a major step in supporting these Hong Kong SMEs to thrive in the Southeast Asian marketplace."

ShopHKaims to onboard at least 500 brands by the end of 2025. To encourage businesses to try the program and experience the benefits of the platform, Synagie is offering an exclusive 30-day free trial from 01 Apr –15 Apr 2025.

Synagistics first made history inHong Kongin 2024 as thefirst successful De-SPAC listingon the Hong Kong Stock Exchange. In 2025, Synagistics launched Geene, an innovative AI platform that integrates Generative AI, Blockchain, and Big Data, establishing the company as a leader in enterprise AI innovation.

ShopHK is also proud to receive support from key organisations including theHong Kong Science and Technology Parks Corporation (HKSTP),a close ecosystem partner andHong Kong'slargest Innovation& Technology hub, home to over 2,200 pioneering tech companies.

"This partnership underscores our shared commitment to strengtheningHong Kong'sposition as a global innovation gateway,"saidGladys Oon, Director of Partnerships and Account Management at HKSTP."By aligning HKSTP's vibrant tech community - especially Green-tech and Health-tech products and services - with ShopHK, we can accelerate cross-border growth forHong Kong'smost promising tech startups and SMEs.

Rising Demand for Hong Kong Products inSoutheast Asia

Discerning consumers acrossSoutheast Asia'sareincreasingly drawn toHong Kongbrands. According to a recentHong Kong Trade Development Council (HKTDC) report, nearly 70% of online shoppers in the region have purchasedHong Kong-sourced products in the past year. Hong Kong brands are particularly popular among younger ASEAN consumers (ages 18-29), who value their affordability (35%), unique blend of Chinese and Western elements (33%), and trendiness (32%).

Ready Support and Early Adoption forShopHK

TheHKSAR Government has also recently announced plans in its 2024 Policy Address, to expand its E-Commerce Easy initiativeto cover all ASEAN countries withinSoutheast Asia. This initiative, part of the BUD Fund, further facilitates SME growth by expanding into the 10-nation ASEAN bloc.

"The potential to reach millions of tech-savvy Southeast Asian consumers is incredible. We're excited to be among the first local brands to join ShopHK," saidJoseph Tsang, Founder and Managing Director at FSL Group.

Henry Poon, Sales& Marketing Manager at On Kee Dry Seafood Co. Ltd, another early brand adopter ofShopHK,added"As aHong Kong-based brand with a strong local presence, expanding into Southeast Asian markets has always been a priority for us. ShopHK's affordable, no-fuss and one-stop platform provides the tools and solutions for us to scale our business rapidly acrossSoutheast Asia."

Ready to take your Hong Kong Brand Global?

Visitwww.synagie.com/shophk today tojoinShopHKand start your digital commerce expansion into one of the world's fastest growth markets.

About Synagistics Limited (HKEX: 2562.HK)

Synagistics is aSingapore-based AI& big data company listed on the Main Board of The Stock Exchange of Hong Kong Limited, recognised for completing the first-ever De-SPAC transaction inHong Kong. With Alibaba, Gobi Partners and HKT as its key strategic shareholders, Synagistics benefits from strong industry backing, enabling it to drive innovation and expand its influence inAsia'srapidly evolving digital ecosystem. Synagistics is recognised as one of the top digital solutions provider inSoutheast Asiaand has provided its data-driven digital commerce platform Synagie to over 600 enterprises and renowned brands in the Southeast Asian market. With the launch of Geene in earlyMarch 2025, Synagistics has firmly established itself as a frontrunner in the rapidly evolving field of artificial intelligence, solidifying its position as a key leader in the global Al ecosystem and accelerating enterprise Al adoption and innovation. The Company continues to expand its footprint across multiple markets including theGreater Chinaregion while championing digital and artificial intelligence transformation.

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SOURCE Synagistics Limited