OTOKI Unveils'Jin Ramen Campaign'Video Featuring BTS'Jin, Launching Global Campaign

- Flagship K-Ramen,Jin Ramen, Accelerates Global Market Penetration, Showcasing a K-drama inspired the Love Story forJin Ramenunder the Concept of'Jinjja Love,Jin Ramen'

- Updated Jin Ramen Global Package Design Features the Likeness of BTS'Jin and Includes Sticker Seals

SEOUL, South Korea,April 21, 2025/PRNewswire/ -- OTOKI has launched a global campaign for its flagship K-ramen,Jin Ramen, with the release of a new campaign video featuring Jin of 21st century pop icons, BTS, under the concept of"Real Love", in order to further penetrate the global market.

The new campaign video stars BTS'Jin, which portrays a love story dedicated toJin Ramenunder the concept'Jinjja Love Jin Ramen', the title"Jinjja Love"means real love in Korean.

The video begins like a scene from a romantic K-drama, showing Jin walking in the spring rain, revealing his melancholic side hidden beneath an umbrella. With the message'I really miss you', the video expresses affection and sincerity forJin Ramen, like a romantic drama, vividly capturing the experience of savoring the unique deep and rich broth ofJin Ramen. The campaign video is available on OTOKI's official global YouTube, Instagram, and TikTok channels.

Since last month, consumers worldwide will be able to purchaseJin Ramenfeaturing BTS'Jin on the packaging. The packaging will be applied to both bowl and cup products, showcasing the unique appeal ofJin Ramen'sMild and Spicy flavors.Jin Ramenmulti-packs will include one of four stickers featuring Jin. This is expected to attract consumers in various countries and regions.

Following a positive reception at the 2025 Winter Fancy Food Show inthe United States, in January, where OTOKI introduced the newJin Ramenpackage featuring'Jin'prominently, OTOKI plans to leverage the campaign video release to accelerate its overseas market expansion. This follows the rebranding of the company's English name to'OTOKI'in August last year, further speeding up to enhance communication with international consumers.

An official from OTOKI stated "With the launch of the global campaign for flagship K-ramen, Jin Ramen, starting with the release of the campaign video, we aim to connect with domestic and international consumers by enhancing the appeal ofJin Ramenwith Jin of 21st century pop icons,BTS. 

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SOURCE OTOKI