Agoda Renews Partnership with Indonesia's Ministry of Tourism with a Brief to Boost Travel Growth

Agoda hosted the first Agoda Academy workshop in Bandung

SINGAPORE,May 12, 2025/PRNewswire/ -- Agoda, a digital travel platform, has renewed its partnership withIndonesia'sMinistry of Tourism as the company continues to promote travel in one ofAsia'smost alluring destinations.

The renewed MOU signifies an expanded partnership aimed at boosting both the number of international and domestic visitors as well as using Agoda's world class technology to enhance decision making underIndonesia's"Tourism 4.0"vision, an initiative aimed at encouraging greater use of digital technologies and innovative approaches within the tourism industry.

The refreshed collaboration outlines a range of joint initiatives over the next three years including targeted marketing campaigns, the promotion of more sustainable tourism practices and developing digital skills forIndonesia'syoung tourism professionals.

Under this partnership, Agoda hosted the first Agoda Academy workshop to provide workshops to the students at Bandung Tourism Polytechnic. The half-day workshop offered students a glimpse into Agoda's work culture and operational case studies, providing a practical perspective for those interested in acquiring digital tourism skills

Gede Gunawanand other Agoda team members presented insights from their experiences, highlighting digital trends and career pathways within the sector.

"I am pleased to deepen our collaboration with the Tourism Ministry beyond marketing initiatives. As a committed partner inIndonesia'stourism industry, Agoda is dedicated to sharing world-class expertise and insights to nurture the next generation of tourism professionals inIndonesia,"saidGede Gunawan, Senior Country Director at Agoda."By renewing our collaboration, we're also excited to support the Ministry's vision on Tourism 4.0 with Agoda's expertise in digital solutions. This partnership reinforces our shared commitment to seeingIndonesiathrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies."

Home to iconic destinations such asBali, Yogyakarta, and Komodo National Park,Indonesiaoffers an unparalleled mix of natural beauty, cultural heritage, and unique experiences. Visitors can explore pristine beaches, trek in lush rainforests, or dive into vibrant underwater ecosystems. Beyond nature,Indonesia'svibrant art, festivals, and culinary offerings—from traditional markets to fine cuisine—promise enriching, immersive experiences for global travelers seeking unforgettable journeys.

Chief SecretaryBayu Ajiof Ministry of Tourism expressed enthusiasm for the extended collaboration, stating,"We are delighted to expand our partnership with Agoda, as it not only strengthensIndonesia'sstanding as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the tourism sector for the future through initiatives such as the Agoda Academy Workshop."

In the previous MOU between Agoda and Ministry of Tourism, Agoda launched several campaigns co-branded with the Ministry's"Wonderful Indonesia"initiative and promote more sustainable tourism practices. The initiative included collaborations with influencers likeAnya Geraldine, amplifications of tourist destinations, and support for the Ministry of Tourism's goals for tourism growth. With access to Agoda's vast network of accommodations, flights, and activities, alongside its expertise in travel technology, the Ministry of Tourism is poised to leverage solutions that help ensure tourism inIndonesiacan flourish amidst a rapidly digitizing world. Together, the Ministry and Agoda aim to foster robust, responsible growth across all regions of the market.

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SOURCE Agoda