Forrester Opens Nominations For Its 2025 B2B Awards In APAC And EMEA

Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies

SINGAPORE,May 15, 2025/PRNewswire/ -- Forrester(Nasdaq: FORR) today opened calls for nominations for its 2025B2B Return On Integration Honors and B2B Programs Of The Year AwardsinAsia Pacific(APAC) andEurope,Middle East, andAfrica(EMEA). These awards will recognize B2B organizations based in both regions for achieving functional excellence and outstanding alignment across marketing, sales, and product —the B2B revenue engine— to improve customer experience and drive growth.

(PRNewsfoto/Forrester)

Nominations for both award categories are open to organizations of all sizes in each region. B2B leaders across APAC and EMEA — including chief marketing officers, chief sales officers, chief product officers, and other marketing, sales, and product leaders — are invited and encouraged to apply. To be eligible, programs need to be developed by leaders and teams based in the APAC or EMEA regions.

The nomination criteria for the two awards are as follows:

  • B2B Return On Integration (ROI) Honors. These awards showcase organizations that have achieved strong cross-functional alignment across marketing, sales, and product functions to increase customer value, improve company performance, and drive revenue. Organizations that demonstrate how they are using technology to support shared or interlocked go-to-market processes are encouraged to apply.



  • B2B Programs Of The Year (POY) Awards. These awards recognize excellence within marketing, sales, and product functions in areas including demand and account-based marketing, the partner marketing ecosystem, portfolio marketing, marketing operations, sales, product management, and customer engagement. To apply, an organization must demonstrate how it implemented a modern, customer-focused strategy, process, or initiative to help the company drive revenue growth.

"Forrester's B2B Awards highlight organizations that exemplify strong cross-functional alignment across marketing, sales, and product functions,"saidPaul Ferron, VP and research director at Forrester."We're looking forward to recognizing APAC- and EMEA-based organizations that understand that achieving alignment is not just a strategic advantage; it's a necessity for delivering unmatched customer experiences and navigating dynamic buyer expectations."

APAC

Companies based in APAC can visithere to review complete award nomination criteria and submit an entry. The deadline to submit a nomination for these awards isAugust 14, 2025.

Recipients of the B2B Awards in APAC will be recognized at Forrester'sB2B Summit APAC, being held inSingaporeand digitally,November 6, 2025.

EMEA

Companies based in EMEA can visithere to review complete award nomination criteria and submit an entry. The deadline to submit a nomination for these awards isJuly 14, 2025.

Recipients of the B2B Awards in EMEA will be recognized at Forrester'sB2B Summit EMEA, being held inLondonand digitally, October 6–8, 2025.

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About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

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SOURCE Forrester