WePlay × Heo Đen Cross-Border Collaboration Launches, Revolutionizing Social Trends Through Humor and Creativity

HANOI, Vietnam,May 20, 2025/PRNewswire/ -- WhenVietnam'sphenomenal animation sensation meets global social entertainment trends, a creative and joyful collision is about to unfold! Leading global social entertainment platform WePlayhas announced its collaboration withVietnam'sviral animation IPHeo Đen(Black Pig), launching the"Summer Party"themed crossover event. This partnership deeply integratesHeo Đen's signature satirical humor withWePlay's social entertainment DNA, creating a borderless social carnival for global youth through user-generated content and interactive social gaming.

Heo Đen has become the"spiritual voice"ofVietnam'syounger generation through its sharp deconstruction of social phenomena and localized storytelling. Its YouTube channel boasts over 1 million views per episode, while its over 710,000 Facebook followers validate its status as"social currency among Gen-Z."This collaboration not only reflectsWePlay's recognition of its content value, but also demonstratesWePlay's strategic commitment to regional market development and multicultural connections. With aligned visions in youth-oriented narratives, creative content production, and local cultural exploration, the injection ofHeo Đen's"satirical DNA"intoWePlay's social scenarios promises cross-dimensional chemical reactions.

TheWePlay×Heo Đencampaign offers users an all-round entertainment experience. In-app IP-themed activities include exclusive perks:

• Custom emojis featuring theHeo ĐenAlliance, adding humor to online interactions.
• Recharge discounts and VIP membership benefits, delivering both fun and tangible rewards.
• Limited-edition virtual gifts, designed as unique symbols of interactive expression.

The collaboration also features acomic creation contestwhere participants can craft short, imaginative comics starringHeo Đencharacters andWePlay's mascot,Wezai. From hilarious antics and heartwarming tales to suspenseful adventures or pop culture parodies, the contest empowers creators to showcase their talents while deepening the fusion ofWePlayandHeo Đen's brands. This initiative not only celebrates creativity but also amplifies the charm of cross-cultural synergy.

About WePlay

Owned bySingapore-based Wejoy,WePlayis a next-generation global social entertainment platform integrating gaming and interactive features. Guided by its mission to"Bring joy and friends to young people around the world"and its vision to"Bring people together through games, lead the trend of global online social entertainment."WePlayis committed to co-creating an innovative, dynamic gaming-social ecosystem with its users. Moving forward,WePlaywill expand partnerships with top global IPs, fostering cultural exchanges to build a social landscape that resonates with young generations worldwide.

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SOURCE WePlay