Fruit Attraction 2025 reaches 90% occupancy and reaffirms world leadership

MADRID,May 21, 2025/PRNewswire/ --Fruit Attraction, organised byIFEMAMADRIDand FEPEX,will take place  from30 September to 2 Octoberat theMadridtrade fair centre. Four months ahead its opening, the event has already reached over90% occupancy, as announced by its director,María José Sánchez, during the presentation of the17th edition, which was also attended by Cecilio Peregrín andJosé María Pozancos, president and director of FEPEX, respectively.

So far,70,000 m² of exhibition spacehas been allocated, representing an8% increasecompared to the same period last year. Organisers are expecting more than2,500 exhibiting companies and over 120,000 professionals from 150 countries to attend.

Fruit Attraction2025 marksa significant milestone in its history by establishing itself as one of the world's leading trade fairs for the fruit and vegetable sector. In addition, itreinforces its leadershipwith astrategic expansionand anew sectorisationthatwill optimise the exhibitor and visitor experience.This year it will occupy10 halls- 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 - makingMadridthe world epicentre of fresh produce marketing.

Odd-numbered halls will showcase the new products and features of Spanish companies, in addition to the proposals of theInnova&Techarea in Hall 5-.Even-numbered hallswill feature international participation: Halls 4,6 and 8 will hostEuropean companies, Halls 8 and 10will welcome global players, Hall 12 will focus on the Americas, and Hall 14 will be dedicated to companies fromAfricaandAsia.TheFresh Food Logisticsarea will be located in hall 4. Additionally, most of the halls will include anAuxiliary Industryarea, ensuring full representation of the value chain at Fruit Attraction.

On the other hand, thetomatohas been selected as thestar productof Fruit Attraction 2025. A series of themed activities will highlight this key crop, which remains the most consumed vegetable inSpainand a major economic driver for the sector.

In addition, this year's edition will give specific visibility toorganic products, with differentiated actions to highlight the stands that present this type of product at Fruit Attraction.

The renownedInternational Buyers Programmewill return, further strengthened by the GuestImporting Countriesinitiative. This year,MexicoandMalaysiawill be in the spotlight, promoting new commercial opportunities with their respective markets.  

For the second time, Fruit Attraction will be awarding theBest Stand Awards. An award that will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original Stand, Best Design, Most Sustainable Stand, and the People's Choice Award for Best Stand overall.

Innovation will once again take centre stage through theInnovation Hub Awards, recognising the best project, product or service in terms of innovation, sustainability, technology application and knowledge. All the applications submitted will be exhibited in theInnovation Hubarea -connecting area of halls 4 and 6-, throughout the three days of the event

Fruit Attraction will once again become the centre of knowledge through its different Forums, which will host a fullprogramme of technical seminarsmade up of sessions characterised by the greatdiversity of content, as well as thehigh level of the participants and speakers. Among others, Fruit Attraction will host theGrape Attraction congress, Biofruit Congress and Fresh Food Logistics The Summit.

Fruit Attraction, organised by IFEMAMADRIDand FEPEX, will be held at the trade fair centre from Tuesday 30 September to Thursday 2 October, from9.30am to 7.00pmand until4.00pmon the last day.

CONTACT:Elena Valera,evalera@ifema.es

SOURCE FRUIT ATTRACTION