"Find Your Vibes"- A Bold New Campaign Showcasing the Vibrant Energy of Ho Chi Minh City

HO CHI MINH CITY, Vietnam,May 23, 2025/PRNewswire/ -- AsVietnamcommemorates the 50th anniversary of national reunification, Ho Chi Minh City Department of Tourism proudly launches "Find Your Vibes"campaign - a fresh and forward-looking campaign that celebrates the city's dynamic transformation and youthful spirit. Positioned asSoutheast Asia'srising star,Ho Chi Minh Cityinvites global travelers to discover a destination where heritage meets innovation, and tradition pulses alongside creativity.

Experience the full interactive Multichannel News Release here:https://www.multivu.com/ho-chi-minh-city-tourism/9337251-en-find-your-vibes-hochiminh-city

With the campaign tagline"Find Your Vibes,"this initiative invites the world to reconnect withHo Chi Minh City— not just as a place on the map, but as a living experience full of energy, flavor, and cultural depth..

Discover Ho Chi Minh City Anew Through the Cinematic Journey of"50 Flashes"

At the heart of the campaign is"50 Flashes", a cinematic short film capturing 50 unforgettable moments from across the city. More than a visual montage, the film is an emotional journey — weaving together iconic architecture, sacred temples, vibrant markets, and spontaneous street scenes into one fluid story of life in motion.

Blending heritage with modern cinematography,"50 Flashes"bridges past and present, offering travelers a soulful preview of the people, places, and passions that makeHo Chi Minh Cityso magnetic.

Photo Collection Showcases the Rich Heritage ofHo Chi Minh City

Renowned photographerCao Ky Nhanlends his eye to the campaign through an exclusivephoto seriesthat captures 50 signature destinations and flavors of the city. Curated into four thematic pillars —Tourism,Historical Sites,Spiritual Culture, andCulinary Arts— the collection paints an authentic portrait of a city in constant renewal.

From incense-filled pagodas and French-era buildings to rooftop bars and steamy street food corners, each image is a chapter in the city's unfolding narrative. The full collection is now live for global audiences to explore:

View the Gallery:https://online.fliphtml5.com/hpwwt/nawt/ 

Savor Saigon’s favorite rice dish with grilled pork and pickled veggies.

Vinh Nghiem Pagoda – find yourself in zen at the largest temple in HCMC

Tan Dinh Church – the unique pink church that captures every traveler's

Ho Chi Minh City by night – vibrant experiences, dazzling lights, and river charm.

Hotel Continental Saigon – timeless elegance in the heart of bustling city

Your invitation to visit #VibrantHoChiMinhCity

Through this initiative, Ho Chi Minh City Tourism reaffirms its commitment to preserving the city's living heritage while inspiring travelers to experience its vibrant layers and enduring spirit.

In addition to the campaign, Ho Chi Minh City Tourism proudly unveils a vibrant 50th Anniversary logo to mark this historic milestone. The design centers on a stylized heart, energized with bold blue and orange hues that symbolize peace, vitality, and creativity. It intricately weaves in 50 iconic landmarks, capturing the spirit of resilience, growth, and innovation that have defined the city over the past five decades.

Through the"Find Your Vibes'campaign,Ho Chi Minh Cityextends a sincere invitation to travelers worldwide: experience a city where tradition and innovation coexist seamlessly, where every street reflects a rich cultural heritage, and where the energy of progress drives a vibrant and forward-looking future.

For media-related inquiries, please contactHo Chi Minh City Tourism's Press Office viainfo@visithcmc.vn. 

About Ho Chi Minh City Department of Tourism

Ho Chi Minh City Department of Tourism is the official government body responsible for the promotion and development of tourism in the city. Through strategic roadshows, trade fairs, exhibitions, and global marketing initiatives, the department positionsHo Chi Minh Cityas a premier travel destination for both leisure and business tourism.

Media Contact:

Ms.Linh Pham

Ho Chi Minh City Tourism Promotion Center

ptplinh.sdl@tphcm.gov.vn 

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SOURCE Ho Chi Minh City Tourism Promotion Center