Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee

• Seoul Tourism Organization to globally launch promotional videos featuring star ChefEdward Lee, beginningJune 5.
• First video,"Seoul Table for One,"premieresJune 5, followed by"Solo inSeoul"onJune 11.
• Campaign was co-produced in partnership with NBCUniversal, to air internationally on NBCUniversal platforms across North America,Europe, andAsia.

SEOUL, South Korea,June 5, 2025/PRNewswire/ -- The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador,Edward Lee. The first video,"Seoul Table for One,"will premiere onJune 5thonSeoul'sofficial tourism YouTube channel, VisitSeoul TV (https://www.youtube.com/VisitSeoulTV).

ChefEdward Leegained international acclaim through appearances on the Emmy,James Beard, and Critics'Choice Award-winning series, Bravo's"Top Chef"and recently starred in Netflix's hit culinary series"Culinary Class Wars,"solidifying his reputation as a global culinary celebrity.

"Seoul Table for One"highlights Lee's gastronomic journey throughSeoul'sdiverse food scene. From beloved local eateries that have captured Korean hearts for generations to the bustling food stalls at Noryangjin Fish Market and Gwangjang Market, elegant fine-dining restaurants, and vibrant street food carts,Edward Leeintroduces the authentic flavors ofSeoulto a worldwide audience.

The second installment,"Solo inSeoul,"scheduled for release onJune 11th, featuresEdward Leeexploring the city independently, showcasing unique experiences and solo-friendly travel routes. Highlights include riding the tram past Changgyeonggung Palace, hiking Bugaksan Mountain, wandering through Insadong's charming alleyways, taking the Seoul Sky Bridge tour, and enjoying breathtaking views aboard SEOULDAL, a tethered helium balloon attraction at Yeouido park.

The promotional campaign is a collaborative effort between the Seoul Tourism Organization and NBCUniversal. The videos will be distributed through various social media platforms and aired on NBCUniversal platforms, significantly enhancing global reach acrossNorth America,Europe, andAsia.

"Through global celebrity chefEdward Lee, we aim to promoteSeoul'scharm to international travelers, thereby boosting global tourism demand,"said an official from the Seoul Tourism Organization.

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SOURCE Seoul Tourism Organization