SINGAPORE,June 6, 2025/PRNewswire/ -- H World Group Limited (NASDAQ: HTHT) and (HK: 01179), a leading global hospitality group, announced its debut into the Laotian market with the signing of 4 hotel management agreements, further advancing its international growth strategy and expanding its footprint inSoutheast Asia.
The signing ceremony, held in Laotians Capital City Vientiane onMay 29, marks H Group's first entry into the country, solidifying its"asset-light and internationalization"strategy.
The new properties, located inVientianeand the historic city of Luang Prabang, will be developed in collaboration with three investment partners: Lao Kunpeng Industrial Co., Ltd., Yuting Hotel Investment Management Co., Ltd., and KP Construction Sole Co., Ltd.
"This signing of four hotels inLaosis an important step for H World in promoting localized management and building a deeply rooted network across the region,"saidZhu Xiaogang, President of H World Asia Pacific.
"We are committed to strengthening our operational capabilities inSoutheast Asiaand delivering high-quality, full-lifecycle services to our partners. We are confident that these projects inLaoswill become the highlights in H World's development in the region", added Zhu.
The four hotels signed this time cover H World's core upper-midscale and midscale brands, with projects located inLaos'capital and major tourist destinations:
All three investment partners expressed confidence in the collaboration, citing H World's operational excellence, brand reputation, and digital ecosystem as key drivers for the partnership. They noted that the cooperation is expected to elevate hospitality standards inLaosand deliver enhanced travel experiences for guests.
According to the Laos National Tourism Administration, more than 1.97 million international tourists entered the country via the China-Laos Railway in 2024, a more than threefold increase year-on-year. Chinese tourists accounted for over 60%, makingChinathe top source of inbound visitors toLaos. (END)
About H World Group Limited
Originated in China, H World Group Limited (NASDAQ:HTHT; HK:01179) is a key player in the global hotel industry. H World's brands include HanTing Hotel, JI Hotel, Crystal Orange Hotel, Steigenberger Hotels& Resorts, MAXX, Jaz in the City, IntercityHotel, Zleep Hotels and Steigenberger Icons. In addition, H World also has the rights as master franchisee for Mercure, Ibis and Ibis Styles, and co-development rights for Grand Mercure and Novotel, in the pan-China region.
For more information, please visit H World's website: https://ir.hworld.com
Formediainquiry, please contact:
Lihuan Wangmedia@hworld.com
Zheming Xing zheming@taskforce-china.cn
Zhibin Lang zhibin.lang@taskforce-china.cn
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SOURCE H World Group