MIFB Partners with MalaysiaPCA to Launch Gastronomic Sensory Hub

KUALA LUMPUR, Malaysia,June 10, 2025/PRNewswire/ --Malaysia'smost influential F&B trade fair, theMalaysian International Food& Beverage Trade Fair (MIFB), has announced a landmark collaboration with theMalaysian Professional Culinaire Association (MalaysiaPCA)for 2025. Setting a new benchmark for experiential trade engagement inMalaysia'sF&B industry, this year's edition marks the launch of theGastronomic Sensory Hub, an experiential zone where culinary innovation and strategic business matchmaking converge.

Built in consultation with exhibitors and curated by chefs, the Hub reimagines the traditional trade floor by transforming it into a living kitchen theatre; where product sourcing meets gastronomy, and every dish tells a story of Malaysian excellence and global readiness.

"Our collaboration with MIFB reflects a shared mission to elevateMalaysia'sculinary excellence on the world stage,"saidChefSoon Pau Voon, Secretary General of MalaysiaPCA."Through theGastronomic Sensory Hub, we aim to inspire, train, and showcase the next generation of culinary innovators and reinforceMalaysia'splace as a rising force in global gastronomy."

Organised by Constellar and set to take place from30 July to1 August 2025at theKuala LumpurConvention Centre, MIFB 2025 will hostover 500 exhibitors from more than 50 countries, and is expected to attractover 12,000 industry professionals. Set against the theme"Future-Ready F&B: Serving the Evolution of Trends,"the fair comes at a time when Malaysian consumers are demanding healthier, tastier food with clearer sourcing and production details.MIFBis answering that call with immersive, trend-led experiences instead of static exhibition booths.

Created with input from exhibitors and chefs, theGastronomic Sensory Hubgives buyers something they rarely get on the trade floor: the chance to see, taste, and test ingredients under real conditions. It features:

• Live cooking demos using exhibitor products;
• Ingredient application tests for chefs and food service professionals;
• Pop-up fine dining experiences to showcase product storytelling; and
• Knowledge-sharing sessionswith award-winning culinary teams

"Beyond giving exhibitors a voice, it's also about giving buyers an experience they will remember,"saidBruno Thong, Portfolio Director of MIFB."We want to show buyers, from restaurateurs to grocers, how an ingredient performs on the plate, not just on paper. That's what makes theGastronomic Sensory Huba game changer."

Malaysian Culinary Stars in the Spotlight

The Hub will spotlightMalaysia'stop culinary talents including:

Chef Ikhwan

A star ofMalaysia'sfine dining movement, Chef Ikhwanmerges European technique with Malaysian soul. He led the team to a Silver medal at theIKA Culinary Olympics 2024and a Gold at theFHA Culinary Challenge 2022. Now leadingDaun& Coand serving as Sous Chef atHotel Renaissance KL, he will be headlining live demonstrations throughoutMIFB.

MalaysiaPCA National Culinary Team

Fresh off a Silver medal win at theFHA National Team Challenge 2025, the team features chefs fromTaylor's University, Hilton KL,Le Meridien, APCA, MIB College, and more, all bringing cutting-edge creativity and world-class technical finesse to the stage.

Whether you are a chef, manufacturer, distributor, or retailer,MIFB 2025is where the next chapter of Malaysian F&B will be written, driven by a shared vision with MalaysiaPCA, innovative showcases from local brands, and a deep understanding of evolving customer expectations.

MIFB 2025, organised by Constellar, is now open for exhibitor and buyer registration at www.mifb.com.my.

About MIFB

Organised by Constellar, theMalaysian International Food and Beverage Trade Fair(MIFB) stands asMalaysia'spremier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions.

As the name'Malaysian International Food& Beverage Trade Fair'suggests,MIFBbrings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth.

About Constellar

Constellar isAsia'spreferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based inSingaporewith a regional footprint inMalaysia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO,Singapore'slargest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).

Our vision is to be a global leader made inAsia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties in the MICE industry. Visitconstellar.co for more information.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mifb-partners-with-malaysiapca-to-launch-gastronomic-sensory-hub-302477429.html

SOURCE Constellar