"Make It Authentically, Make It Italian"Celebrates Italy's Culinary Heritage at B.I.G. Publika

KUALA LUMPUR, Malaysia,June 10, 2025/PRNewswire/ -- The vibrant sights, enticing aromas, and genuine flavours ofItalywere brought to life at the launch of"Make It Authentically, Make It Italian,"a collaborative event by The Food Purveyor (TFP), the Embassy ofItalyinKuala Lumpurand the Italian Trade Agency (ITA). Held at Ben's Independent Grocer (B.I.G.), Publika onJune 10, 2025, the event invited food lovers to immerse themselves in the essence ofItalythrough captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium'Made inItaly'goods.

The event was officiated by Dr.Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr.Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.

Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chefStefano Criber,who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, includingfreshhomemade pasta, crisp salad, and classic Tiramisù.Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic"Made inItaly"ingredients.

"Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,"saidDr.Angela Donvito, Trade Commissioner of the Italian Trade Agency inKuala Lumpur.

She went on to highlight the event's purpose:"This gathering reflects our commitment to raising awareness of authentic Italian food products and celebrating their unmatched quality. I hope everyone takes this opportunity to experience the richness ofItaly'sculinary tradition firsthand."

Mr.Ivan Tan, Group Executive Director of The Food PurveyorRetail Sdn Bhd said,"Partnering with the Italian Trade Agency enables us to offer our shoppers more than just products. We're sharing a story, a culture, and a memorable experience. At The Food Purveyor, our philosophy is that food is a powerful link to heritage, tradition, and community. Through this collaboration, we are delighted to bring the authentic richness ofItaly'sfood culture to our customers, presenting them with premium products that celebrate both quality and enduring flavours."

This special collaboration betweenThe Food Purveyorand theItalian Trade Agencyaims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products inMalaysia.

Together, they seek to cultivate a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define'Made inItaly'.

This exclusive selection of authentic Italian products is now available atVillage Grocer,Ben's Independent Grocer,The Food Merchant, andBSC Fine Foods—bringing the true taste of Italy straight to your home.

For more information onMake It Authentically, Make It Italian,please visithttps://villagegrocer.com.my/ ,https://big.com.my/ andwww.bscfinefoods.com. 

About the Italian Trade Agency (ITA)

Italian Trade Agency is the government agency responsible for promoting trade and economic cooperation betweenItalyand the world. It supports Italian companies in expanding globally and enhances the visibility of Made inItalyproducts across key sectors such as food and beverage, fashion, design, and technology. Through trade fairs, promotional events, and business matchmaking, the ITA helps connect Italian businesses with international partners and markets. The Promotional Office plays a vital role in fostering innovation, sustainability, and long-term commercial partnerships for Italian enterprises worldwide.

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SOURCE The Food Purveyor