Agoda Unveils'Europe to Asia Summer Travel Trends'- Thailand Tops the Charts, Vietnam Joins the Top 5

MANILA, Philippines,June 12, 2025/PRNewswire/ -- As Europe gears up for its summer holidays, digital travel platform Agoda reveals thatThailandremains the most searched Asian market by European travelers for the second consecutive year. Following closely areIndonesia,Japan, andMalaysia, withVietnammaking its debut in the top five.

The findings from Agoda's'Europeto Asia Summer Travel Trends'are based on accommodation searches for travel during July and August, the peak summer months for European travelers. Among the top destinations,Malaysiasaw the largest rise in interest, with a 20% increase in searches compared to last year.China, benefiting from visa waivers that have been introduced for several European markets, recorded a 14% rise, whileSri Lankaexperienced a 13% uptick.

TheUnited Kingdom,France,Germany,Spain, andthe Netherlandscontinue to lead as the European markets generating the most searches for travel toAsia. Meanwhile,Greece(+23%),Turkey(+21%), andPoland(+17%) emerged as trending origin markets, reflecting growing interest in Asian destinations from these regions.

Andrew Smith, Senior Vice President, Supply, at Agodashared,"Asia'sallure as a summer escape for European travelers remains undeniable, withThailand,Indonesia, andJapanholding their spots as perennial favorites. What's even more exciting is the rising interest in destinations likeMalaysia,China,Sri Lanka, andVietnam. This shift highlights a growing curiosity among European travelers to exploreAsia'sdiverse cultures, stunning landscapes, and hidden gems during their summer adventures. Being the Asia Expert, Agoda is proud to offer great deals for travel toEurope'sfavorite Asian destinations and beyond."

When it comes to specific destinations,BaliinIndonesialeads the pack, followed byBangkokand Koh Samui inThailand. Notably, Koh Samui has replacedTokyoin the top three, potentially influenced by the global popularity of HBO's'The White Lotus,'TV show which showcased the island's charm.

As travelers plan their next summer getaways, Agoda remains committed to helping them see the world for less. With over five million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda offers seamless travel planning and unbeatable deals. For the best offers, visit Agoda.com or download the Agoda mobile app.

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SOURCE Agoda