WePlay Teams Up With"HelloPanda-哈啰潘达"For"Xiangxiang Smile Festive"

TOKYO,June 13, 2025/PRNewswire/ -- WePlay, a global new-generation social entertainment platform, officially announced its activity collaboration with"HelloPanda-哈啰潘达"for the"Xiangxiang Smile Festive"event, running from 12:00 onJune 10to 24:00 onJune 16. This innovative partnership, blending virtual and real-world elements, will deliver heartwarming interactive experiences to Japanese users.

"Xiangxiang": A Cross-Border Sensation of Warmth

As the daughter of pandas"RiRi"and"ShinShin"who resided inJapan, Xiangxiang has captivated public attention since her birth at Ueno Zoo onJune 12, 2017. During her six-year stay inJapan, this adorable ambassador generated over ¥60 billion in economic impact through merchandise sales and themed events. Her return toChinain 2023 amplified her popularity: thousands of Japanese fans braved the rain for a final farewell onFebruary 19. Visit WePlay Japanese official SNS account to learn more about Xiangxiang.

Xiangxiang smile festive: Elevating Cuteness and Social Innovation

Centering around the dual cores of"whimsically cute + social,"this event will launch a series of immersive interactive activities, crafting a heartwarming and surprising experience for Japanese players: users can enjoy limited-edition items like homepage effects featuring"Xiangxiang". Players may also participate in"Wonderful Adventure in the Animal Kingdom"to explore new virtual worlds and earn social sharing incentives.

Social + Entertainment: WePlay Dominates Japanese Market

With gamified social hits likeHide& Seek,Who's the spy andMic Grab, WePlay has captivatedJapan'syouth. This collaboration merges Xiangxiang's charm, lightweight gaming, and social mechanics, reinforcing its"entertainment-meets-social"edge.

Gaming Meets Philanthropy: Virtual Kindness, Real Impact

The event incorporates charity: Accumulated"Love Points"will be converted into pet food donations for Japanese animal protection organizations, supporting stray animal welfare. This design not only allows users to convey kindness while being entertained, but also bridges digital love to reality while fulfilling corporate social responsibility. A WePlay Japan executive noted:"This'gaming + public welfare'model lets youth enjoy socializing while learning animal protection values."

About WePlay

WePlay, a global social entertainment platform underSingapore-based Wejoy, integrates games, entertainment, and social features. With a mission to"Bring joy and friends to young people around the world"and a vision to"Bring people together through games, lead the trend of global online social entertainment,"WePlay is committed to co-create an innovative era of gaming and social experiences.

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SOURCE WePlay