Long Weekend Stays Driving Asian Travelers to Regional Destinations According to Agoda

Hoteliers advised to take advantage of additional public holidays to maximize occupancy and revenue

SINGAPORE,June 20, 2025/PRNewswire/ --Asia'sdiverse and regular stream of public holidays is proving to be a boost to theAsia Pacific(APAC) travel industry as Asian tourists look to maximize their leisure time. Digital travel platform Agoda reveals that Asian travelers looking to travel long weekends are largely opting to stay in the APAC region, highlighting an opportunity for hoteliers to capture rising demand for more frequent, short stays.

Agoda saw an 80% month-on-month increase in accommodation searches fromMalaysia,Indonesia, andSingaporeahead of the Eid long weekend. Favored destinations wereJapan,Thailand,China,South KoreaandTaiwan. There was a similar trend during the Songkran long weekend inThailand- withHong Kong,Osaka,ShanghaiandSeoulproving to be top choices. The recent long weekend inVietnam, which encompassed Liberation Day and Labor Day, sawBangkok,Singapore,TokyoandSeoulbeing the most searched destinations.

"The opportunity for hotels and airlines to secure bookings and incentivize travelers to extend their trips and add ancillary items to boost revenue over long weekends has never been greater,"saidAndrew Smith, Senior Vice President of Supply, Agoda."Hotels should ensure they are using the right data to target the hottest consumers from across theAsia Pacificregion and ensure that their service offerings are tailored to their regional tastes. For example, catering for visitors with large families by ensuring they are able to access larger and joined rooms for family travel."

There are still multiple long weekends to come in the region in 2025 including:

By proactively offering packages that cater to long weekend stays and micro-vacations, hotels can capitalize on these trends. Some strategies include:

• Focus on Content Marketing:Publish blog posts or guides about"Top Things to Do in [Your City] Over the Long Weekend."Highlight local events, hidden gems, and places that are within easy reach. Use SEO best practices to ensure content ranks for relevant long weekend searches.
• Launch long Weekend and"maxi-break"packages:Partner with travel platforms like Agoda and loyalty platforms to promote extended stay offers such as"Stay 4 Nights, Pay for 3". This aligns with the growing trend of consumers turning public holidays into mini vacations.
• Push Ancillary items that help guests maximize shorter trips:Include value-adds like late check-out, complimentary breakfast, or tickets to local attractions.
• Design wellness and immersive local packages-WithAsia'swellness tourism market projected to hitUSD 156.85 billionthis year, hoteliers can attract high-value guests by offering digital detox retreats, spa-and-stay bundles, and locally sourced culinary experiences that can be enjoyed over a three day stay.

Agodaoffers a wide range of options to suit these preferences. With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences. 

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SOURCE Agoda