YAS Partners with JOIE to Launch Hong Kong's First Taxi Fleet with Driving Behavior-Based Insurance

Data-Driven Innovation to Enhance Road Safety and Fleet Transparency

HONG KONG,June 27, 2025/PRNewswire/ -- Insurtech company YAS today announced a strategic partnership with JOIE, a next-generationHong Kongtaxi fleet operated by Tai Wo Management, to introduce an AI-powered insurance solution based on real-time driving behavior analysis. The initiative aims to enhance operational efficiency, improve road safety, and offer more flexible and transparent protection for professional drivers.

YAS Insurance and JOIE have partnered to launch Hong Kong’s first taxi fleet powered by a driving behavior-based insurance model. By leveraging real-time driving data, the initiative promotes safer, smarter mobility and transparent fleet operations. (From left to right: Mr. Mr Andy Ann, Co-founder of YAS; Mr. William Lee, Co-founder of YAS; Mr. Aaron Ng, Managing Director of Tai Wo Management (the parent company of JOIE); Ms. Eliza Lau, Operations Manager, JOIE; and Mr. Barry Ng, Director of JOIE.)

In the initial phase, approximately 1,000 hybrid and electric taxis will be deployed, each integrated with YAS's proprietary AI-driven scoring and insurance adjustment system. The platform evaluates driving behavior—such as hard braking, sharp turns, and time of operation—in real time, adjusting risk levels and premiums dynamically. Coupled with an incentive-based rewards program, the system is designed to encourage safe driving, reduce accidents and insurance costs, and accelerate the adoption of electric vehicles to support emission reduction efforts.

By combining their respective strengths, YAS and JOIE will implement three core upgrade areas that span vehicle selection, insurance structure, and passenger service experience:

  1. Electrification and Comfort Upgrade

    JOIE is progressively introducing a new generation of hybrid and electric vehicles to improve ride performance and cabin comfort, in alignment withHong Kong'stransportation transition and green mobility goals.



  2. Smart Insurance and Driver Behavior Scoring

    The YAS TAXY solution combines artificial intelligence and real-time data to independently score each driver's performance based on key safety indicators. Premiums are then adjusted dynamically, reinforcing the principle of"better driving = lower premiums"and promoting fairness and transparency in risk management.



  3. Enhanced Passenger Experience

    Future upgrades will include smart features such as AI-powered language translation, trip protection, and in-vehicle virtual assistants—aimed at improving communication and the overall quality of the ride to better meet passenger expectations.

This data-centric, smart fleet marks a significant shift in howHong Kong'staxi industry can evolve toward a safer, more transparent, and technology-enabled operating model. Beyond fairer insurance, the system equips fleet managers with real-time dashboards, driver rankings, performance tracking, and reward monitoring tools—all contributing to more stable operations, better team performance, and greater appeal for professional drivers.

Aaron Ng Hoi-shan, Managing Director at Tai Wo Management, the parent company of JOIE, said, "Our mission has never been simply to replace vehicles, but to raise the operational standards of the entire industry. This partnership with YAS allows us to manage and reward driver performance with data, strengthening professional integrity and delivering a taxi experience that passengers can truly trust."

William Lee, Co-Founder of YAS, noted, "We created YAS TAXY with the goal of quantifying and recognizing safe driving behavior—shifting how insurance and fleet operations are fundamentally structured. This collaboration with JOIE is a major step forward in applying smart mobility in real-world settings, where technology moves beyond the backend to make a tangible impact on daily road safety and public trust."

This initiative also aligns with the smart mobility goals expected under the forthcoming Smart City Blueprint 3.0, leveraging AI-driven risk management and data-enabled fleet operations to helpHong Kongbuild a safer, more efficient, and people-centric urban transport system.

Please contact: 

rylie@hk.yas.io

https://yas.io/zh/taxy/

About YAS

YAS is a leading insurtech company inAsia, dedicated to delivering dynamic, real-time insurance solutions for modern consumers through innovative applications of AI and blockchain technologies. YAS (Insurance Agent License No. FA2648) is a registered insurance intermediary authorized to distribute general insurance products inHong Kongunder the Insurance Companies Ordinance (Cap. 41).

For more information, please visit: https://yas.io

About JOIE

JOIE is a next-generationHong Kongtaxi fleet operated by Tai Wo Management. The company is committed to using innovative technologies to enhance passenger service, optimize fleet operations, and elevate the professionalism and dignity of drivers—bringing a fresh approach to urban transportation in the city.

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SOURCE YAS Digital Limited