MiL.k Launches USD1 Loyalty Hub on BNB Chain, Bringing Real-World Rewards On-Chain

SEOUL, South Korea,July 3, 2025/PRNewswire/ -- MiL.k, the leading blockchain-based point integration platform operated by MiL.k Partners Co., Ltd., has announced the official launch of its on-chain rewards platform —USD1Loyalty Hub— exclusively on BNB Chain.

This new initiative introduces a fully on-chain reward infrastructure centered aroundUSD1, a fiat-backed stablecoin, and marks a significant expansion of MiL.k's Web3 utility footprint. Following MiL.k's success in the Web2 space — boasting over 1.5 million users and collaborations with major enterprises — theUSD1Loyalty Hub represents a strategic step to expand real-use reward models within the Web3 ecosystem.

Designed to encourage real-world use and participation, theUSD1Loyalty Hub enables users to accumulateM-USD1Pointssimply by holding or tradingUSD1via PancakeSwap V3, particularly within theUSD1-BNB andUSD1-MLK trading pairs. Points are calculated daily based on a UTC snapshot and distributed on a relative basis, with a minimum threshold of 50 points required to qualify for rewards. Users who qualify can redeem their points for MiL.k's native utility token, MLK. Full campaign details are available on MiL.k's official social media channels.

BNB Chain is one of the largest blockchain ecosystems by on-chain activity, known for its high throughput, low fees, and robust dApp ecosystem spanning DeFi, gaming, NFTs, and beyond. By building on this foundation, MiL.k positions itself at the forefront of Web3 consumer adoption.

With the launch ofUSD1Loyalty Hub, MiL.k aims to establish a core loyalty infrastructure within the BNB Chain ecosystem. This move is not only intended to strengthen MiL.k's on-chain presence but also to unlock new cross-border engagement opportunities by leveraging reward mechanics familiar to millions of Web2 users.

"TheUSD1Loyalty Hub is just the beginning of our on-chain loyalty vision,"saidJungmin Cho, CEO of Milk Partners Co., Ltd.."We're excited to scale user engagement in Web3 through reward mechanisms that drive real utility, and we remain committed to delivering long-term value for global users."

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SOURCE Milk Partners