2025'Shanghai Summer'Launches: Smart City Integration and Multicultural Fusion for Global Visitors

SHANGHAI,July 9, 2025Shanghaihas rolled out the 2025"Shanghai Summer"International Consumption Season, featuring over 300 initiatives designed to attract international travelers and stimulate spending, reinforcing its role as a global consumption hub.

From January toJune 2025,Shanghairecorded 4.25 million inbound visitors, marking a 38.5% year-on-year increase, with tax-refunded sales for departing travelers surging by 85%. To build on this momentum, the launch ceremony was held onJuly 4at the West Bund Grand Theater, announcingten benchmark activities, nearly 300 key and customised city events, 14 themed products, and two new servicesdesigned to enhance visitor experiences.

To leverage the 240-hour visa-free transit policy, China Eastern Airlinesis offering one million discounted tickets and 100,000 free half-day tours.Umetrip's multilingual"HiChina"appandAmap's English mapwill enhance navigation for visitors.Dianpinghas launched a multilingual"must-eat"list, whileMarriott Internationalis providing exclusive summer offers across its 19 brands inShanghai.

Additionally,China UnionPaylaunched the"Shanghai Summer"themed UnionPay cards to enhance citywide payments.Visaestablished its Visa Payment-Friendly Demonstration Zones boosting cashless options.Shanghai Pudong Development Bankand theJiushi Group's upgraded Shanghai Passwill support seamless transactions and travel within the city. Two dedicated services, includingtax refund services in 14 languagesand the"Easy Go"one-stop platform via Alipay International, will further enrich the travel experience.

300+ Customised City Events:

Shanghaiwill roll out diverse city experiences, from riverside walks to local pop culture and art festivals. Highlights includePOP MART"POP SUMMER"IP-themed events,Van Cleef& Arpels'"Poetry of Time"Exhibition, LI-NING Streetball League, Yuyuan's"Fantasy Summer Night,"MAP's"Shanghai Star"cruise, and the"Wind& Waves"performance season at West Bund Grand Theater.

Ten Benchmark Activities:

Shanghaiwill host a range of international sports, cultural, and lifestyle events. Notable highlights include theRolex Shanghai Masters (ATP1000)onSeptember 29, theFISE World Series •Shanghaiin October, theShanghai Tourism Festival Vacation SummerfromJuly 5 to August 31, and theShanghai Disney Resort's"Pixar Wonder"immersive exhibition. Cultural activities include theShanghai MISA Music Festival,Shanghai International Light Festival, and theShanghai Summer International Anime Month, while theSS2026 Shanghai Fashion Weekwill bring together over 80,000 industry professionals and global guests.

Through"Shanghai Summer,"the city is strengthening its positioning as avibrant, international hub for culture, sports, and lifestyle, while driving inbound consumption and tourism.

Media Contact:

Lu, +447463077291

media@shanghaisummer.com

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SOURCE Shanghai Design Week (SHDW)