Malaysia Faces a Major Opportunity at Fruit Attraction 2025, Which Reinforces Its Global Reach with 5% growth

MADRID,July 10, 2025/PRNewswire/ --Fruit Attraction, organised byIFEMAMADRIDand FEPEXand being heldfrom 30 September to 2 October, confirms thestrong momentum in its 17th edition for whichgrowthis expectedin all its parameters.

With more thantwo months to go, Fruit Attraction confirms theparticipation of 2,179 companies from 61 countriesand anexhibition area of 73,655 square metres, which means anincrease of 5% over last year's total.

Forecasts for Fruit Attraction 2025 estimate that the event will surpass2,500 companies, cover 75,000 square metres of fresh produce offering and welcome over 120,000 trade professionals from 150 countries.

In addition to the new features at this edition, such as thenew distribution and sectorisation of its ten halls, thetomatohas been selected as thestart productof this edition. It is the most widely consumed vegetable in the world. The activities at the trade fair will be focused on three areas: its role in our diet, its social and economic value, and the geopolitical implications of its global trade.

MalaysiaandMexico will be the main markets of theGuest Importing Countriesinitiative, which will be added to the impressiveBuyers Programmethat, with the collaboration ofMAPAandICEX, will bring more than 700 buyers from around the world. Additionally,ICEXwill organise theWorld Fresh Forum, the series of webinars featuring experts and trade professionals focusing onMexico,MalaysiaandChina, taking place on15, 16 and 17 September. 

Fruit Attraction 2025 will be presenting theBest Stand Awards, which will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories:Most Original; Best Design; Most Sustainable and Audience Favourite.

On the other hand, Fruit Attraction is promoting theOrganic Hub Tour, a specially signposted route within the trade fair that will give greater visibility tocertified organic products.

Finally, Fruit Attraction will once again serve as a hub for industry knowledge, with a full programme oftechnical forumscovering a wide variety of topics and featuringhigh-level speakers and experts.

Fruit Attraction 2025will be held at the IFEMAMADRIDExhibition Center from Tuesday30 September to Thursday 2 October,from9.30am to 7pm, and until4pmon the last day.

Contact: 

Elena Valera 

evalera@ifema.es

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SOURCE FRUIT ATTRACTION