Tencent Hosts China's First All-Modal Generative Recommendation Competition, Attracting More Than 6,000 Students Worldwide

HONG KONG,July 11, 2025/PRNewswire/ -- The 2025TencentAdvertising Algorithm Competition, which challenges students to leverage AI to develop a recommendation engine, has already drawn 6,000 applicants – including nearly 500 students from overseas universities. The competition,China'sfirst focusing on multimodal generative large language models, launched onJune 16and has a lucrative prize pool for the winners, including millions of yuan in cash and even the chance to work atTencent.

A Deep Partnership Between Industry and Academia

The competition, which is hosted byTencentMarketing Solution, centers on the industry's frontier AI technology: multi-modal generative recommendations. Applicants are provided with anonymized multi-modal user behavior sequences from which to build their recommendation algorithm. Judges include distinguished scholars from world-renowned universities, leading tech experts, and Tencent's own specialists.

Cultivating Talent and Driving Technological Innovation

"Generative recommendation is reshaping every industry,"saidJiang Jie, Vice President ofTencentand one of the judges."Through real business scenarios, this competition aims to find trailblazers who can unlock the potential of multi-modal generative AI."

Past participants in theTencentAdvertising Algorithm Competition have gone on to joinTencentand applied their competition insights to real-world work scenarios.Zhang Chang, a participant in the first competition, later joinedTencentand successfully applied the solution approach—freshness features—from the competition's topic"Mobile App Conversion Rate Estimation"to the recommendation system to boost ad click-through rates by 2%. Participants Wang Zhaobing and Li Qiang have also contributed to Tencent's commercialization efforts on platforms such asTencentVideo and theTencentAdvertising Alliance.

The event underscores Tencent's strong commitment to cultivating AI talent and driving innovation in AI technologies. According to Tencent's 2025 first-quarter financial report, the company's AI capabilities have already made a tangible contribution to its businesses, with marketing service revenues growing by 20% year-over-year toRMB 31.9 billion.

Registration for this competition closes onJuly 31, 2025. For more details, please visit:https://algo.qq.com/ 

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