Xinhua Silk Road: Ningxia goji berries claim over 61 pct of China's online retail sales market in 2024

BEIJING,July 11, 2025/PRNewswire/ -- The online retail sales value of goji berries produced in northwestChina'sNingxia Hui Autonomous Region reached1.53 billion yuanin 2024 (about213.2 million U.S. dollars), accounting for 61.3 percent of the national market share, according to a report onChina'sgoji berry e-commerce price index (2024-2025) released on Wednesday in Ningxia's Zhongning County.

The report highlights how Ningxia has achieved significant price premiums for high-end products like goji berry juice and freeze-dried goji berries through innovation across the entire industry chain including deep processing, demand analysis, and brand development. This success has provided a business model for other goji berry-producing regions seeking higher-value transformation.

Jointly compiled by China Economic Information Service and Ningxia's forestry and grassland administration, the report represents a key output ofChina'sdigital monitoring system for agricultural specialties.

It tells thatChina'sgoji berry sector saw year-on-year growth in 2024 across the four key metrics, namely online retail sales value and volume, average transaction price, and the number of e-commerce businesses.

Goji berries, also known as wolfberries, are a specialty with a long history and rich cultural heritage inChina. They hold a unique position in the country's agricultural, health and cultural industries due to their health benefits, culinary versatility and economic value.

Original link:https://en.imsilkroad.com/p/346559.html

SOURCE Xinhua Silk Road