Klook and Hoshino Resorts Are Making It Easier To Explore Japan's Hidden Gems

• Klook and Hoshino Resorts are reshaping how the world explores Japan—making it easier than ever for travelers to tap into regional travel.
• With new Stay+ bundles that combine Hoshino Resorts'KAI ryokans and Klook's transport strength, the partnership tackles overtourism while unlocking seamless access toJapan'slesser-known destinations.

SINGAPORE,July 16, 2025/PRNewswire/ -- Klook, a leading platform for experiences and travel services inAsia Pacific, has teamed up withJapan'srenowned hospitality brand Hoshino Resorts to make regionalJapanmore accessible than ever. The collaboration aims to connect travelers with authentic local experiences beyond the usual tourist hotspots—think beyondTokyo,Kyoto, and Osaka—helping to ease overcrowding while driving fresh demand toJapan'sup-and-coming destinations.

"Overtourism is a global issue, andJapanfeels it strongly,"saidWilfred Fan, Chief Commercial Officer of Klook."Alongside Hoshino Resorts, we're committed to promoting sustainable tourism through regional travel, and take this step toward securing the long-term future ofJapan'stourism ecosystem."

Rising Demand for Off-the-Beaten-Path Destinations

According toKlook's latest Travel Pulse survey, 63% ofAsia Pacifictravelers want to avoid crowded destinations and seek out less-traveled places. And inJapan, Klook data reveals surging interest in emerging cities such as Kunigami, Nagakute, and Usu that are witnessing a rapid rise in demand.

What's fueling this shift?

• Opening of JUNGLIA, a new theme park that is puttingNorthern Okinawa'sKunigami on the map
• Nagakute continues to shine, from the continued demand around Ghibli Park.
• Usu, tucked away inHokkaido, is drawing nature lovers with its volcano treks, scenic trails, and open-air onsen escapes.

Stay+ Bundles: Seamless Travel Made Simple

Interest in exploringJapan'semerging cities is on the rise, yet many international visitors still face practical barriers: limited transport coverage, language gaps, and a lack of reliable booking information. At the heart of the partnership are co-designed Stay+ bundles that pair stays at Hoshino Resorts'signature KAI ryokans with transportation passes like the JR Pass. Think tranquil onsens, authentic kaiseki cuisine, and hyper-local touches, paired with effortless rail travel, all easily bookable on Klook with instant confirmation and multilingual support.

Mapped to 21 KAI properties located in places like Poroto inHokkaido, Tsugaru in Tohoku, or Okuhida in the Japanese Alps, these bundles give travelers an easy step intoJapan'slesser-known culture, flavours, and traditions.

"We're honored to partner with Hoshino Resorts. Their unique accommodation and brand appeal, combined with Klook's strength in transportation, platform access, and regional marketing capabilities, will help raise awareness ofJapan'slesser-known destinations,"saidWataru Masuda, General Manager of Klook Japan."This will encourage more travelers to explore regional areas and experienceJapan'sdiverse natural and cultural offerings. Looking ahead, we plan to expand with more hotel brands from Hoshino Resorts and leverage AI tools to help travelers plan and book local travel experiences directly on the platform."

Expanding and Encouraging Deeper Travel

The rollout kicks off inTaiwan,Southeast Asia, and Korea, with more markets to come. It's the first step in a bigger vision: reimagining how the world discoversJapan, one local gem at a time.

Yoshiharu Hoshino, CEO of Hoshino Resorts added,"With growing pressure on urban tourism, guiding travelers deeper into regional areas and achieving tourism dispersion has become a long-standing priority. By partnering with Klook to integrate accommodation and transportation, we believe we can effectively address the challenge of limited local transportation and attract more travelers to explore various regions ofJapan, improving both the visibility and accessibility of local tourism."

About Klook

Klook isAsia'sleading platform for experiences and travel services. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 3,400 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.

For media enquiries, please contact:

press@klook.com

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SOURCE Klook