ITE Hong Kong 2026 - Proven Sourcing Platform, Draw more Trade&Premium FIT from Asia Fast Growing Markets

HONG KONG,July 22, 2025/PRNewswire/ --Asia'sleading travel fair, ITE2026incorporatesthe 40th ITE Leisure& 21st ITE MICEwill be held from11 to 14 Juneat Hong Kong Convention& Exhibition Centre. It is held annually with first two days for trade and last two days open to the public.

The highly international ITE2025 successfully drew moreBuyers& Trade Visitors"BTV"(+8.6%) andpublic visitors"PV"(+11.4%). 88% of502 Exhibitorsand 53% of7626BTV from abroad; 1/3 of64 exhibiting countries and regionsfrom outsideAsia.

Geographically, over 70% of7626BTV from Greater Bay Area (GBA), which includeHong Kong,GuangzhouandShenzhenetc in 2024 had a combined population of 87.4 million and GDP ofUS$ 2077.4 billionwhich about world's 12th largest economy.

By sector,45.7% of BTV were travel agents and 15.3% were corporation& MICE; 48% of 70212PVwith 3 or more outbound holidays and 91% keep / increase travel spending!

In ITE, Business Matching, a free service, where buyers seated by interested market while exhibitors moving around, that participants overstayed reflect BM been effective! Post-pandemic, ITE stops hosting buyers, instead subsidies buyers who anyway planned visit ITE. Months before opening, ITE actively promoted in Asia an international sourcing platform, working with travel associations, hosted delegations from Guangdong various cities result in more regional buyers& trade visitors.

Hong Kongoutbound fully recovered in 2024:rankedworld's 14thlargestby international tourism spending ofUS$28.9 billionand made 104.7 million departures, recovered to 107% and 111% of pre-epidemic levels respectively. In first 4 months of 2025, HK outbound grew 17%! Dec-2024, Trip.com reported HK residents prefer quality lodging and exploring niche destinations.

New in ITE2025 includedYouthandFamily TravelPavilionsfor moreGen Z andYoung Parentvisitors; some 50KOLsjoinedNetworkingandGrand Tourin trade days and held seminars in public days; and providing AI-simultaneous interpretation forNiche / New Destinationseminars.

B2B programincludedfreeservices likeBusiness Matchingthough free-flow the main format, speaking opportunities, pre-show promotions etc. ForB2C,exhibitors can apply for free seminar session of 25 minutes.

Business Matching participants overstayed! 135 trade and public seminars drew 9224 audiences! Plenty exhibitor visitor interactions in stand! Signs of good business.

Respectively, 50% and 23% of ITE's PV had university and post-secondary education background, many can speak English, online booking and mobile payment are indeed widely used. Thus, directly selling to PV is feasible.

Organized by TKS Exhibition Services Ltd., ITE is strongly supported by Ministry of Culture and Tourism ofP.R. China, other supporters include Hong Kong Tourism Board etc.  Full articlehttps://www.itehk.com/travelexpo/doc/press/ITE26_KickOff_15Jul25_en.pdfExpo's website:www.itehk.comor inquiry via WhatsApp:+85294008444Email:travel@tkshk.com

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SOURCE TKS Exhibition Services Ltd