bibigo, the Leading Global K-Food Brand, Hosts TikTok Challenge with SEVENTEEN, Bringing the Collaboration to a Global Stage

- bibigo takes its collaboration with SEVENTEEN global with digital campaigns, including TikTok 4-cut photo challenge and engaging content on a dedicated campaign microsite

SEOUL, South Korea,July 29, 2025/PRNewswire/ -- CJ Foods'global Korean food brandbibigo and world-renowned K-pop icon SEVENTEEN are elevating their collaboration to the global stage with a series of fun and engaging events.

As part of thebibigo | SEVENTEEN campaign, CJ Foods is hosting the"Take a Photo with SEVENTEEN"TikTok Challenge. With a special photo frame featuring SEVENTEEN members and bibigo brand visuals, TikTok users can create and share their own 4-cut photos with SEVENTEEN. The challenge will run untilAugust 8on TikTok inThailand,South Korea,the United States,the Philippines,Indonesia, andJapan.

In addition, the bibigo | SEVENTEEN campaignmicrosite has been revamped to offer even more exciting content. By logging into the microsite, users can:

• Download SEVENTEEN-themed smartwatch faces and note templates
• Take photos using customizable frames featuring SEVENTEEN members

The customizable photo frames, which allow users to add their own creative touches, are expected to be a major hit.

Alongside these engaging digital campaigns, CJ Foods is also launching special edition bibigo Korean food products in international markets.Some of these products are currently available inSouth Korea, with a phased rollout planned forThailand,the United States,the Philippines,Indonesia,Singapore, andJapanthrough November.

The special edition products feature SEVENTEEN members'images on the packaging and include:

• bibigo Mandu
• bibigo Seaweed and Seaweed Snacks
• bibigo Gimbap
• bibigo Noodles
• bibigo K-Street Food items

"We're thrilled to take our collaboration with SEVENTEEN, one of the world's most famous K-pop icons, to a global stage,"saidStephan Czypionka, Global Chief Marketing Officer of CJ Foods."With innovative digital campaigns and special edition products, we're bringing the joy of K-food and K-pop to consumers around the world, creating unforgettable experiences that showcase the essence of Korean culture."

About bibigo

Launched in 2010,bibigois a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life,bibigodelivers K-food and culture todining tablesworldwide under the new slogan"Live Delicious."

The brand line-up includes a full assortment of snacks, appetizers and meal items.Bibigoproducts are sold across around 60 countries globally, and the brand's signature item"Mandu"is sold in 6 continents. Inspired by authentic recipes,bibigomakes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains.

For more information, visithttp://www.bibigo.com/en/at-home

About CJ Foods

CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned"bibigo"brand. Underbibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. The company operates over 60 sites in multiple regions worldwide includingSouth Korea, the U.S. (Schwan's Company),China,Japan,Southeast Asia,Europe, and Oceania.

For more information, visithttps://www.cj.co.kr/en/aboutus/business/food

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SOURCE CJ Foods