Henan Tourism Promotion in South Korea Successfully Concludes

Creating aNew Bridgefor Cultural Exchange Between China andSouth Korea

SEOUL, South Korea,Aug. 27, 2025/PRNewswire/ -- FromAugust 18 to 22, 2025, the Henan Provincial Department of Culture and Tourism presented its"Light of Culture"online exhibition and promotional showcase inSeoul, drawing strong participation from South Korean audiences. Visitors explored the rich cultural assets ofHenan Province, gaining a deeper appreciation for the welcoming spirit of international cultural exchange.

The promotion featured both digital engagement and in-person activations. In partnership with CHINALAB, a leading South Korean online platform, the Henan Provincial Department of Culture and Tourism launched an interactive online exhibition that drew more than one million visits and generated strong feedback. The initiative significantly expanded awareness ofHenan'scultural offerings among South Korean audiences.

Complementing the digital campaign, the in-person program was staged inSeoul'svibrant Hongdae district. Local cafés, including FLO-LOUNGE Flowercafe, showcased scenes and traditions fromCentral China, inviting guests to enjoy coffee in an atmosphere that reflectedHenan'scultural heritage. A branded coffee truck became a popular destination, offering more than a thousand complimentary beverages and promotional items, while creating an interactive setting where visitors could enjoy coffee while discovering all thatHenanhas to offer. The event provided an innovative way to connectHenan'sheritage with everyday life inSeoul.

The initiative successfully created a new platform for cultural exchange betweenChinaandSouth Korea, giving audiences inSouth Koreaan authentic introduction toHenan'scultural landscape while strengthening connections for future collaboration.

The event received coverage from major South Korean outlets, includingThe Korea JoongAng Dailyand the travel magazineGUIDE ME.

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SOURCE Henan Provincial Department of Culture and Tourism