Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

HIGHLIGHTS INCLUDE

A new brand statement: The Home of the Maldivian Spirit

Launch of Siyam Rewards loyalty programme

New Signature Experiences including Insta Villa, Maldivian Roots and Sun Siyam Beach Club

Unified portfolio under three clear collections: Luxury, Privé, and Lifestyle

Brand refresh supported by redesigned website sunsiyam.com

MALÉ,Maldives,Sept. 1, 2025/PRNewswire/ --Sun Siyamtoday unveils a milestone transformation as it celebrates35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchoredinThe Home of the Maldivian Spirit, reinforcing the group's position as one of theMaldives'most culturally authentic resort operators. The transformation elevates guest journeys with newSignature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards.

A single identity now unites the group's five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

• Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence.Sun Siyam Iru Fushinow leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.
• Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts areSun Siyam Olhuveli andSiyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.
• Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first.Sun Siyam Iru Veli,Sun Siyam Vilu Reef andSun Siyam Pasikudah inSri Lankaform the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves inMaldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book theMaldives'first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island's most vibrant scene at the Sun Siyam Beach Club,where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group's sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon.Ahmed Siyam Mohamed, Founder, Owner& Managing Director, said:"When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers."

Deepak Booneady, Chief Executive Officer, added:"This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With theMaldives'widest choice of villas, the region's most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel."

With a redesigned website now live atsunsiyam.com, the new brand identity ties together every touchpoint, across print, digital and guest experience, with a fresh look and feel that is unmistakably Maldivian, yet confidently modern.

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol andJose Rivero, Founders and Creative Directors ofLondonbased StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam's brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

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Notes to editors:

About Sun Siyam Resorts:

Founded in 1990 by Hon.Ahmed Siyam Mohamed, Sun Siyam Resorts is a proudly Maldivian hospitality group built on a deep connection to the islands and their people. From its humble beginnings, shaped by a culture of open-hearted hospitality where every visitor was welcomed as family, the group has grown to become one of theMaldives'most sought-after resort brands.

The resort journey began with the opening ofSun Siyam Vilu Reefin 1998, followed by steady expansion to a collection of six properties across theMaldivesandSri Lanka, including its newest addition, Siyam World, launched in 2021. Unified under The House of Siyam, the portfolio spans three collections: Luxury (Sun Siyam Iru Fushi), Lifestyle (Sun Siyam Olhuveli and Siyam World), and Privé (Sun Siyam Iru Veli,Sun Siyam Vilu Reef, and Sun Siyam Pasikudah inSri Lanka).

Anchored in the brand purpose The Home of the Maldivian Spirit, Sun Siyam blends heartfelt island soul with imaginative Signature Experiences such as Insta Villa, theMaldives'first over-water photo studio, and Maldivian Roots, a weekly celebration of heritage and flavour. Every booking also supports marine conservation and community initiatives through the Sun Siyam Care programme.

To discover more, or to join Siyam Rewards and book direct, visitsunsiyam.com or follow @sunsiyamresorts on social channels.

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SOURCE Sun Siyam Resorts