Over 250 Global Brands Converge at FLAsia 2025

Celebrating its 20th Anniversary with New Brand Debuts, an Expanded Licensing Showcase, and FLA Awards

SINGAPORE,Sept. 4, 2025/PRNewswire/ -- Franchising& Licensing Asia (FLAsia) 2025,Asia'smost established platform for franchising and licensing growth, will mark its 20th edition from 18–20 September 2025 at Marina Bay Sands,Singapore. Organised by the Franchising and Licensing Association (Singapore) and Constellar, this landmark edition is set to welcome over4,500 attendees,more than250 brandsfrom over50 countries and regions,and a dynamic mix of60 percent first-time exhibitorsalongside industry veterans.

With national pavilions from Korea andSingapore, and participation from brands acrossMalaysia,Thailand,Hong Kong,India,Japan,Russia,Sri Lanka,Taiwan,the United States, and beyond, FLAsia continues to cement its role asAsia'slaunchpad for brand expansion, innovation, and cross-border success.

The event officially opens on 18 September with a ceremony graced by Ms Low Yen Ling, Senior Minister of State for Trade and Industry, who will also present the prestigious FLA Awards 2025. Organised by the Franchising and Licensing Association (Singapore), the Awards recognise outstanding brands that exemplify excellence in brand development, system scalability, and global competitiveness, reflecting the industry's continued commitment to raising standards and propellingSingaporebrands onto the international stage. See Appendix for full winners list.

Regional Outlook: Franchising& Licensing on the Rise

According to Baker McKenzie (link),Southeast Asia,India, andChinaremain among the top franchise growth markets, propelled by rising middle-class incomes and urbanisation. Brands are increasingly adopting to multi-unit and master franchise agreements for rapid expansion, while digital transformation from AI-powered marketing to operations automation, and customer analytics are becoming baseline requirements for scalable franchise models.

Research and Markets (link) forecastsAsia-Pacific'sfast-food sector to grow fromUSD 270 billionin 2024 toUSD 465 billionby 2033. Global giants like McDonald's, Domino's, KFC, and Subway, alongside local innovators, are adapting their menus, embracing sustainable packaging, and leveraging tech-enabled formats to win over diverse consumer bases, especially in tier-2 and tier-3 cities, where franchising offers capital-efficient expansion.

The licensing sector is also gaining momentum, with experiential retail driving growth through mall activations, pop-ups, and immersive brand experiences. Sophisticated collaborations and cross-category launches are deepening consumer engagement and opening new revenue streams, according to (link) License Global.

"FLAsia has always held a special place inSingapore'sfranchising& licensing journey. It is where ideas spark, partnerships form, and businesses take their first steps toward growth. As we mark SG60, I am proud that FLAsia continues to be a trusted stage for entrepreneurs and brands to grow into the next chapter."

-Mr Gan Shee Wen, President, Franchising and Licensing Association (Singapore)

New-to-Market Concepts Debuting at FLAsia 2025

FLAsia 2025 will features a strong line-up of first-time concepts entering the market, including:

• Bibijae– Michelin Bib Gourmand brand fromBusanreimagining Korea's iconic Bibimbap for global audiences
• BMSmile- Playful lifestyle IP brand Wiggle Wiggle from Korea debuts inSingapore, blending bold design and vibrant creativity to inspire joy for the next generation of consumers.
• Bobae F&B Group– Korean operator of innovative dining concepts with international ambitions
• Crown HOF– Premium beer pub introducing slow-aged brews
• Dilmah Ceylon Tea Company PLC– One of the world's most respected tea brands, showcasing its legacy of authentic Ceylon tea
• MapleBear- Global leader in bilingual education with 65,000 students in 40 countries, offering Canadian–Singaporean programs that nurture creativity, confidence, and fluency in English and Mandarin.
• rumeL–Singapore'sfirst Neapolitan-style sourdough pizza concept created with Hersing Culinary and award-winning chefSilvo Gropelli, ranked among the world's top pizzaiolos

They join over 250 franchise brand and licensing opportunities spanning food& beverage, education, wellness, retail, and lifestyle.

"As a brand built on playful creativity, FLAsia gives us the perfect platform to showcase our Wiggle Wiggle IP to a global audience and explore new licensing partnerships acrossAsiaand beyond."

-MsLily Park, CEO, BMSmile RHQ Singapore

"Having exhibited at FLAsia before, FLAsia brings together an amazing group of people - not just casual browsers, but those genuinely interested in growth and collaboration. It's the perfect setting to make valuable connections."

-MrJeremy Hiew, Managing Director, US Pizza

Spotlight on Design: Design WAH! Showcase

Presented in partnership with Creativeans and recognised as part of Singapore Design Week 2025, the Design WAH! Showcase introducesSingapore'srising creative talent. From original characters to product concepts and pattern prototypes, the showcase illustrates how design IP can be transformed into licensable assets across fashion, retail, F&B, education, lifestyle, and digital platforms. By connecting creativity with commerce, it underscores how design-driven ideas can evolve into scalable, sustainable ventures. See Appendix for exhibitor list.

New: FLAsia Career Fair

On 20 September, FLAsia 2025 will debut its first-ever Career Fair, presented with OOm Institute and supported by e2i, Lifelong Learning SG, and FastJobs FastGig. Going beyond recruitment, the fair emphasises upskilling and career mobility, linking talent with employers across franchising, retail, and F&B. With 10 participating companies offering valuable career opportunities, it provides jobseekers and mid-career professionals with a platform to explore meaningful roles and future-ready pathways. Aligned with SG60 celebrations, the fair underscoresSingapore'scommitment to building a skilled workforce while underscoring FLAsia's role in supporting talent development. See Appendix for the full list of participating companies.

Knowledge Arena& Chinese-Language Conference

The Knowledge Arena returns with three days of panels, workshops, and strategy-led discussions, including the inaugural Singapore-Asia Franchising Conference conducted in Mandarin. Co-organised with Asiawide Franchise Consultants and supported by BOSSES Network and other partners, this first-of-its-kind programme inSingaporecaters to Mandarin-speaking business owners and investors with insights into franchising trends, financing, AI adoption, supply chain localisation, and regional expansion strategies. See Appendix for full programme highlights.

Strong Outcomes from FLAsia 2024

Exhibitors from FLAsia 2024 reported strong results:

• EDIYA Coffee (Korea):10 master-franchise leads and 100+ single-unit leads
• EatPizza (Korea):One new franchisee secured with deposit; four additional prospects with signed letter of intents (LOI)
• instaChef (Singapore):25 high-quality leads, one-third from international markets
• Speech Academy Asia (Singapore):50 international leads spanningCambodia,Malaysia,Canada, and theUSA
• Bandai Namco Entertainment (Japan): 60 leads exploring new IP collaborations

These outcomes underscore FLAsia's proven ability to deliver market entry, cross-border expansion, and global licensing deals.

Marking its 20th anniversary, FLAsia reaffirms its position as the marketplace where creativity meets commerce, and where talent fuels the next wave of franchising and licensing success inAsia.

For the latest updates on FLAsia 2025, follow the event onLinkedinandFacebook. To attend the event, register at theFLAsia website.

About Franchising and Licensing Association (Singapore)

Established in 1993, the Franchising and Licensing Association (Singapore), FLA (Singapore), is a member of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). Its mission is to nurture and advanceSingapore'sfranchising and licensing industry as a strategic pillar of the nation's knowledge-based economy.

FLA (Singapore) champions the use of franchising, licensing, and branding as growth strategies for local enterprises, positioningSingaporeas a vibrant regional hub for franchise and license development. Through close collaboration with government agencies and international franchise bodies, FLA (Singapore) offers targeted capability-building programmes — including WSQ-certified franchise courses and facilitates global business expansion opportunities.

With a growing membership of over 140 companies representing more than 250 dynamic brands, FLA (Singapore) is guided by a dedicated team of advisors, committee members, and staff committed to turning the franchising and licensing aspirations ofSingapore-based businesses into reality. More information atwww.flasingapore.org

About Constellar

Constellar isAsia'spreferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based inSingapore, we curate and develop influential trade events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO,Singapore'slargest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). VisitConstellar.cofor more information.

Appendix

FLAsia 2025 Highlights 

Direct Access to Brands Onsite

Discover new and established brands across beauty& wellness, education, food& beverage, health, and retail. Participating franchise brands include Baristart Coffee, Bibijae, Commune, Dilmah Tea, Eureka Snacks, Japanese Body Therapy, Kopi& Tarts, Karaage Honpo, Kopifellas, Kskin, Mrs Pho, Omoté, Russo's New York Pizzeria& Italian Kitchen, rumeL, Shihlin Taiwan Street Snacks, Siberian Wellness, Snap Fitness, Super Green, Swee Choon Dim Sum,Toro Fries, Tsuta Japanese Soba Noodles, Yong Kang TCM Clinic, YummyTalk, and more. 

More brands can be found on the event website [Link toFull Exhibitors Listing].

Knowledge Arena: Learn What You Want, When You Want 

FLAsia's reimaginedKnowledge Arenaoffers modular, pick-and-pay learning, blending plenaries, workshops, roundtables, and interactive sessions. Two powerful tracks anchor the Knowledge Arena: 

Franchising Track 

• 2025 Singapore-Asia Franchising Conference (Mandarin) – FLAsia's first-ever Chinese-language conference, featuring strategy sessions, investor matchmaking, and market trend insights. [Link toProgramme]
• International growth panels on franchising inChina,Malaysia,Thailand,Vietnam,Indonesia&Australia, plus case studies from cross-border success stories. Featuring industry experts such as Albert Kong (Asiawide), Phi Van Nguyen (VFLN), Seth Phadungpisuth (Gnosis), Simon Wong (Amazen), Veronica Linda Purnamartini (AFI),Doug Downer(Franchise Ready). 
• Workshops on franchise selection, generative AI adoption, and flexible tenancy models. 

Licensing Track 

• Licensing 101–Rizwi Wun, Partner at RHT Law Asia LLP, covers licensing types, agreements, and royalty structures.
  
  
  
  
• Licensing Strategies for Market Expansion& Case Studies on Strategic panels on co-branding, joint ventures, and licensing as a gateway to new markets shared byThe Walt Disney Company,COL Group(IP owner of Legend of Hei),Avex SEA(Licensing Agent of IPs such as Pokemon, Rilakkuma and Sonic The Hedgehog),BM Smile(IP owner of South Korean lifestyle brand such as Wiggle Wiggle& PETHROOM) andParamount(licensing for Nickelodeon's portfolio—spanning beloved kids'brands like Paw Patrol and SpongeBob, as well as adult IPs including Mission Impossible and Emily inParis)
  
  
  
  
• Character and Brand Licensing In-depth session including case study showcasing successful licensing execution. 

 Link toFull Programme

Feature Zones Driving Collaboration& Innovation 

• Licensing Village –A dedicated hub connecting intellectual property (IP) owners with businesses seeking new growth avenues. It serves as a testament that local intellectual properties are not only globally competitive, but also ripe for international partnerships and expansion. A must-visit for businesses seeking fresh, export-ready brands with regional or global appeal. Attendees can explore licensing deals, brand collaborations, and strategic partnerships, with featured exhibitors including BM Smile (Wiggle Wiggle& Pethroom), Avex Asia (Pokémon, Rilakkuma, Sumikko Gurashi, Sonic The Hedgehog, Hello Kitty, Ragnarok), Bandai Namco Video game and Toy character IPs, World Intellectual Property Organization (WIPO), and Cat& Pillar, plus emerging design talent at the Design WAH! Showcase. 
  
  
  
  
• Design WAH! Showcase– Co-organised with Creativeans and supported by the DesignSingapore Council, this vibrant centrepiece celebratesSingapore'srising creative talent — from a total of 13 designers from students and local polytechnics such as Temasek Polytechnic, Nanyang Polytechnic, Nanyang Academy of Fine Arts (NAFA), MAGES Art, and 3dsense Media School, alongside emerging local designers. This showcase not only highlights their creative talents but also empowers young creators to commercialise their designs - positioning design as both a cultural expression and a powerful economic drive locally. Link tolist of exhibitors
  
  
  
  
• FLAsia Career Fair (20 September)– In partnership with OOm Institute and supported by e2i, Lifelong Learning SG, and FastJobs FastGig, held on Day 3 of FLAsia, this one-day talent and upskilling platform will connect jobseekers with employers across the franchising, licensing, retail, and other growth sectors. The fair will showcase 10 participating companies, providing valuable career opportunities for individuals seeking to advance in these industries.
  
  List of participating companies:
  
  1) AIA
  
  2) C&W Services (S)
  
  3) e2i Career Coaching
  
  4) Exceltec Property Management
  
  5) FastJobs
  
  6) Griffin HR Consultancy
  
  7) Kim Yew Integrated
  
  8) LLI-SFA
  
  9) OOm Pte Ltd
  
  10) Popeyes

FLA Awards Presentation at FLAsia 2025

The Franchising and Licensing Association Awards (FLA Awards) 2025 spotlights homegrown brands whose expansion journeys demonstrate the robust business formats, adaptable models, and strategic partnerships in growing both regionally and globally.

Awards will be presented during the FLAsia 2025 Opening Ceremony on18 September 2025.

Winners of the FLA Awards 2025 are:

• KC Group fastest-growing brands (Kskin and Clippers Barber)
• Anytime Fitness
• Shihlin Taiwan Street Snacks under Snack Empire Holdings
• Hua Cheng Education Centre
• Mount Faber Leisure Group

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SOURCE Constellar Exhibitions Pte Ltd