Challenge is second of three in a multiyear partnership to help shape the future of longevity innovation
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HONG KONG,Sept. 6, 2025/PRNewswire/ -- Manulife, in collaboration withUpLink, the World Economic Forum's early-stage innovation initiative, and the Forum'sCentre for Financial and Monetary Systems, is proud to announce the winners of theInnovating forAsia'sDemographic Future Challenge. This initiative, the second in a three-part longevity-focused innovation series, sought bold, scalable solutions to support financial resilience, healthy aging, and lifelong fulfillment acrossAsia'srapidly evolving demographic landscape.
From over 85 submissions, ten standout ventures were selected for their transformative potential. Winners will also gain access to exclusive networking opportunities, strategic partnerships, and global visibility through the UpLink ecosystem. Of these, three top innovators will receive a combined CAD$200,000in prize funding to accelerate their impact.
The winners are:
"Manulife is proud to lead this initiative in partnership with UpLink, supporting innovative winners who are driving meaningful change acrossAsiato address the region's demographic transformation,"saidSarah Chapman, Global Chief Sustainability Officer at Manulife."These startups are helping people live better for longer, including addressing financial security, physical wellbeing, and personal fulfillment and we're proud to support their missions."
By 2050, one in four people inAsiawill be over the age of 60i. This profound demographic shift is driven by longer life expectancies and declining fertility rates. As countries inAsiaadapt to these changes, people may no longer follow the traditional'school, work, retirement'paradigmii. Instead, they transition more frequently between learning, working, caring, and recreationiii. In addition, recent data fromManulife's Asia Care Survey showed physical well-being is central to both financial and mental well-being for people across Asia, and that rising health-care costs are a major concern, fueling anxiety about insufficient savings. The challenge aimed to address these issues by focusing on three key areas: Multigenerational Financial Resilience, Equitable Healthy Aging, and Lifelong Fulfillment.
"Early-stage innovation is vital to turning the challenges that come withAsia'sdemographic shifts into meaningful opportunities for communities across the region,"saidJohn Dutton, Head of UpLink, World Economic Forum."Throughthe Global Longevity Innovation Initiative, we are proud to partner with Manulife and the Forum's Centre for Financial and Monetary Systems to build an innovation ecosystem that promotes healthier, more financially resilient and fulfilled lives for all generations."
The third and final challenge in this series will launch in 2026 with a new thematic focus. Manulife's multiyear partnership with UpLink is part of their global Impact Agenda, which aims to empower sustained health and well-being, drive inclusive economic opportunity, and accelerate a sustainable future. To learn more about Manulife's Impact Agenda, visit manulife.com/impact.
About Manulife
Manulife Financial Corporation is a leading international financial services provider, helping our customers make their decisions easier and lives better. With our global headquarters inToronto, Canada, we operate as Manulife acrossCanada,Asia, andEurope, and primarily asJohn Hancockinthe United States, providing financial advice and insurance for individuals, groups and businesses. Through Manulife Wealth& Asset Management, we offer global investment, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2024, we had more than 37,000 employees, over 109,000 agents, and thousands of distribution partners, serving over 36 million customers. We trade as'MFC'on theToronto,New York, and the Philippine stock exchanges, and under'945'in Hong Kong.
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About UpLink
UpLink is a World Economic Forum initiative, founded in collaboration with Deloitte and Salesforce, designed to unlock the power of entrepreneurship to tackle the world's most urgent challenges. UpLink builds ecosystems that enable purpose-driven, early-stage entrepreneurs to scale their businesses for the markets and economies that are essential to a net-zero, nature-positive and equitable future. For further information, clickhere.
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i ADP: Adapting to Aging Asia and the Pacific
ii Stanford Center on Longevity
iii The New Long Life: A Framework for Flourishing in a Changing World
Media Contact:
Gina Simonis
617-840-4794
GSimonis@manulife.com
Carl Wong
852 2510 3180
carl_kk_wong@manulifeam.com
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SOURCE Manulife Financial Corporation