From Cinema to Rock Stages: Agoda Spotlights Busan as One of Asia's Leading'Culture-cation'Destination

- Agoda reports rising interest inBusanfrom domestic and international travelers alike during the upcoming Busan International Film Festival and the Busan International Rock Festival

SEOUL, South Korea,Sept. 9, 2025/PRNewswire/ --Busan, South Korea'smost well-known seaside metropolis, is also emerging as one ofAsia'spre-eminent cultural hubs thanks to its diverse art and culture festivals, including the Busan International Film Festival (BIFF) taking place17-26 September 2025and the Busan International Rock Festival taking place26-28 September 2025. According to digital travel platform Agoda, accommodation searches by South Korean travelers forBusanaround both events increased by 6% and 42%, respectively, for check-ins starting two days prior to each festival.

Busanhas consistently positioned itself as a premier'culture-cation'destination by hosting world-class festivals and events, while actively supporting the creative industries. Marking its 30th anniversary this year, BIFF, the first international film festival inSouth Korea, continues to serve as a gateway for promoting South Korean and Asian cinema globally by discovering and nurturing diverse films and talented filmmakers.

The Busan International Rock Festival further contributes to the city's cultural landscape with its'Rookies on the BU-ROCK'competition, a program organized in partnership withBusanCity to discover and foster emerging artists. The winning team receives a prize as well as opportunities to perform at the Busan International Rock Festival and participate in overseas festivals.

These flagship festivals are attracting not only South Korean travelers and fans but also rising interest from international visitors captivated by K-culture. Accommodation searches forBusanfrom international travelers rose by 31% ahead of the festivals, with particularly strong demand fromVietnam,Japan,Philippines,Taiwan, andThailand. Notably,Vietnamemerged as the top overseas market searching forBusanduring the periods leading up to both BIFF and the Busan International Rock Festival.

Jay Lee, Country Director,South Koreaat Agoda, said,"Today,Busanis no longer just a seaside tourism city known for its beautiful beaches and trendy, scenic attractions. It is increasingly establishing itself as a cultural and artistic hub by hosting a wide range of events spanning music, film, and even gaming. With Agoda's diverse selection of accommodation and flight options, you can plan your own'culture-cation'and experienceBusan'svibrant festivals firsthand."

For travelers seeking to immerse themselves in cultural destinations such asBusan, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Visit the website atwww.Agoda.com or download the mobile app for the best deals.

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SOURCE Agoda