ANTA Group Unveils Ambition in Southeast Asia: 1,000 Stores for Its ANTA Brand in 3 Years

ANTA's Executive Highlights Its Multi-Brand Growth and Operational Success at 2025 Asia New Vision Forum inSingapore

SINGAPORE,Sept. 11, 2025/PRNewswire/ -- Will Wang, Vice President of ANTA Group and Chairman& President of ANTA Southeast Asia, revealed ANTA brand's ambition to achieve its 1000-store target in the region in the next three years during a panel discussion at 2025 Asia New Vision Forum held inSingapore. He also reaffirmedSoutheast Asia'scritical role in ANTA Group's global growth plan and said ANTA brand's retail sales inSoutheast Asianearly doubled year-on-year in the first half of year.

Titled"Shaping the Pulse: How Asia's Brands Drive Experience, Identity, and Connection,"the panel brought together executives from across industries inSoutheast Asiato discuss how brands build connections and meet consumer needs in the region and internationally.

ANTA Group attributes the achievement in in this market to its high- value products, localization and digitalization progresses and its unique"Brand+Retail"business model.

Wang emphasized at the panel:"True globalization means achieving localization in every market while staying true to the brand's DNA. It's not just about selling products inSoutheast Asia; it's about delivering brand value and high-quality service to local consumers with standardized excellence. Our team is confident we will achieve our 1000-store target for Anta brand in the next three years."Leveraging its direct-to-consumer approach and a strong alignment with local market dynamics, ANTA fully leverages its unique"Brand + Retail"model and sharpens its core capabilities of multi-brand management, multi-brand retail operations, and global resource integration to achieve early wins inSoutheast Asia.

Southeast Asiaserves as a strategic launchpad and blueprint for ANTA's global expansion efforts, withSingaporeas its regional headquarters and operational hub. Under ANTA's"single-focus, multi-brand, globalization"strategy, theSoutheast Asiaheadquarters oversees local operations for multiple brands under ANTA Group inSoutheast Asia, including ANTA, FILA, DESCENTE, etc., and is gradually expanding to neighboring markets such asSouth Asia,AustraliaandNew Zealand. This integrated structure enables seamless coordination across online and offline channels, allowing each brand to build a comprehensive, closed-loop sales ecosystem. The company said it is ready to serve consumers acrossSoutheast Asiaand neighboring markets. 

Localization is at the heart of ANTA'sSoutheast Asiastrategy. This is reinforced by its global resource integration capabilities, including a streamlined supply chain powered by an overseas logistics platform that enhances operational efficiency. ANTA is committed to delivering high-value products tailored to local consumer needs, creating differentiated advantages to strengthen brand positioning. In addition, ANTA partners with local organizations and ambassadors to foster community engagement and promote sports development, leveraging its international resources to contribute to local growth. TheSingaporeheadquarters exemplifies this commitment, having created over 400 local jobs, with nearly 80% of employees being hired locally. ANTA has also significantly invested in digitalization and local infrastructure, including logistics and retail sites. Through its network of self-operated local retail stores, ANTA gains direct consumer insights, while its logistics center, built on international expertise and resource integration, drives efficiency and reduces operational costs.

ANTA Group is using this model inSoutheast Asiaas a blueprint for its strategy across international markets.In the first half of 2025, ANTA brand's overseas revenue grew over 150% year-on-year, primarily driven by theSoutheast Asiamarket growth and new offline business launches inthe United Statesand theMiddle East. Flagship stores in primeSingaporelocations such asMarina Bayand Orchard Road and expanded e-commerce channels are fueling new growth inSoutheast Asia. In theMiddle EastandNorth Africa(MENA), ANTA Group's retail network now covers key markets such as the UAE,Saudi Arabia,Qatar,Egypt, andKenya. This model is also showing promise inNorth Americathrough strategic partnerships with leading distributors, deep engagement with local sports communities, as well as the coming first U.S. flagship store inBeverly Hills, California.

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SOURCE ANTA Group