"My Yunnan Flavor"Topic Challenge to Be Launched

KUNMING, China,Sept. 12, 2025/PRNewswire/ --The"MyYunnan Flavor"topic challenge will be launchedby Yunnan SYNDA Information Industry Co., Ltd.FromAugust 20, 2025toSeptember 30, 2025, creators around the world are invited to captureYunnan'sdistinctive tastes and bustling market life in short, shareable videos. Anchored by the five-flavor theme — Sour, Sweet, Bitter, Spicy, Umami — the campaign highlights local dishes, spring market rituals and everyday street culture, while celebrating five corresponding cultural ethos that makeYunnanuniquely vibrant.

Beyond the official themed video series, the event features a playful"100 YuanMarket Challenge,"where creators explore local markets with just100 RMBto discover iconic snacks. A series of short interviews with foreign visitors will offer fresh, cross-cultural perspectives, and select collaborations with international KOLs will help bringYunnan'sflavors to a global audience. Top submissions will be promoted across our channels and tied into offline market events to maximize engagement and impact.

How to join: Post your original video with the hashtag #MyYunnanFlavor, tag @visityunnan, or email entries tolilyzhangll727@gmail.com; Follow our official account for full rules and the latest updates — we can't wait to see Yunnan through your lens!

Official Links：

YouTube:https://www.youtube.com/@visityunnan21

TikTok:https://www.tiktok.com/@visityunnan

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SOURCE Yunnan SYNDA Information Industry Co., Ltd.