World's Largest Toy, Baby, Licensing&Preschool Expo: Connecting Integrated Sourcing Under One Roof

SHANGHAI,Sept. 16, 2025/PRNewswire/ -- 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) will come together at theShanghaiNew International Expo Centre (SNIEC), taking placeOctober 15-17, 2025.

Organized byChina Toy& Juvenile Products Association, this premier"Four-Expo-in-One"event spans230,000 sqm, connecting global buyers with 2,500+ exhibitorsand5,400+ brandsfrom30+ manufacturing hubs. Attracting100,000+ professional buyers from130+ countries and regions, it's the world's definitive sourcing platform for toys, baby and children's products, IPs and preschool supplies.

Explore the Future of Industry:

• CTE (Toys):Focusing on art& collectible toys, AI smart toys, and sustainable materials. Cross-industry collaborations with fashion, art, and lifestyle brands highlight a growing global trend. (LEGO, MATTEL, BANDAI, FUNKO, LABUBU, TOPTOY, etc.)
• CKE (Baby Products):Showcasing strollers, car seats, ride-ons, and baby feeding& nursery, baby furniture& home items. Development emphasizes safety certifications, ergonomic design, and smart mobility solutions. (including GB, Cybex, UPPAbaby, Stokke, Pigeon, Nuna, Joie, RECARO, AVOVA, and Bugaboo)
• CLE (Licensing):2,600+ IPs on display. Strong focus on cross-industry licensing, global collaborations, and the rise of Chinese original IPs on the international stage. (including Disney, Universal, Warner, Sanrio, POP MART, MINISO,Eggy Party, Three-Body, and B.Duck)
• CPE (Preschool Supplies):Featuring supplies, teaching tools, and playground equipment. Trends highlight digital learning integration, STEAM-based curricula, and eco-friendly facilities. (including Guidecraft, YongLang, YUHE, and Viga)

Integrated Sourcing Highlights:

• One-Stop Sourcing:Cover toys, baby products, IP licensing& preschool supplies in one place.
• Trend Hub:350+ global art& collectible toy brands& 2600+ IP launches.
• Certified Suppliers:900+ CSI certified suppliers from 30+ manufacturing hubs.
• Targeted Match-making:One-on-one match-making based on the needs of both parties.

Exclusive International Buyer Benefits (VIP Qualification needs to be approved):

Pre-register bySept 20, 2025for VIP status and benefits worthup to$2,300, including:

• Fast-track entry& VIP lounge access
• Complimentary lunch& accommodation

Contacts:Frieda_wang@tjpa-china.org 

Visit:[China Toy Expo Website]

Join us inShanghaithis October to shape the future of the baby and children's products  industry!

SOURCEChina Toy& Juvenile Products Association