SINGAPORE,Sept. 17, 2025/PRNewswire/ -- Digital travel platform Agoda reveals a rise in travel interest among Chinese travelers during Golden Week, with a 26% increase in interest for both domestic and international journeys based on travel searches. Celebrated fromOctober 1stto 8th, Golden Week marks the last long holiday of the year for Chinese travelers, offering a prime opportunity for extended travel and exploration.
This year,Japanhas captured the imagination of Chinese travelers, withOsakaleading the charge as the top destination, with a 101% increase in travel interest. The allure ofJapan'scultural richness and urban excitement is undeniable, asTokyo,Bali,Seoul, andKyotoround out the top five international destinations this year. These destinations highlight the appeal of urban cityscapes, likeTokyoandSeoul, alongside island getaways, likeBali, for Chinese travelers looking to venture abroad this holiday period.
Domestically, the travel spirit is equally strong. Many travelers opt to explore withinChina, seeking the comfort of familiar surroundings while enjoying the convenience of staying close to home.Beijing,Shanghai, Sanya,Shenzhen, andGuangzhouemerged as the top picks, whether going home for family reunions or embarking on new adventures. Notably, Sanya andShenzhenare experiencing the most growth, with travel interest increasing 51% and 42% year on year respectively. Sanya stands out for its white-sand beaches, clear blue waters and tropical climate, whileShenzhenattracts visitors with its modern skyline and vibrant shopping scene.
Jay Lee, Regional Director,North Asiaat Agoda, shared,"Golden Week is one of the most significant travel periods inAsia, and it's great to see Chinese travelers making the most of their last long holiday of the year to exploreJapanand other parts ofAsia. Agoda is here to make these journeys seamless, offering a vast array of options to suit every traveler's needs during this special holiday."
As travelers embark on their Golden Week adventures, Agoda stands ready to ensure a seamless travel experience offering over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all easily combined in a single booking. Discover the best deals on Agoda's mobile app and visitAgoda.comfor more information.
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SOURCE Agoda